Bulgaria

In 2023, chilled dairy desserts and chilled snacks started to see consumption recover after the previous year’s decline, whilst other categories remain in decline. Current value growth was driven by further inflation and price growth, especially at…

The cost of a typical day in the sun on the Bulgarian Black Sea coast – the area that makes up what is now known as the fast-growing Bulgarian Riviera – remains far cheaper than most of its rival European resorts. This makes Bulgaria very attractive…

Although inflationary pressures in Bulgaria have eased somewhat since the start of the year, rising prices and falling purchasing power mean growth in sugar confectionery retail volume sales in 2023 looks set to be down slightly from 2022 and remain…

Recent checks by media and consumer organisations have shown certain types of chocolate confectionery – such as luxury boxed assortments and tablets – cost considerably more in Bulgaria than in other European countries where living standards are much…

Energy drinks benefits from constant innovation and improved distribution. Producers are challenging traditional perceptions of energy drinks by introducing sugar-free variants and incorporating healthier ingredients like fruit juice, green tea or…