Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, the cider/perry category in Bulgaria witnessed strong growth in retail volume terms, thereby exceeding pre-pandemic levels. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially…
Tobacco in Bulgaria witnessed robust growth in 2023, with retail volume growth driven largely by the growing appeal of alternative products in the form of e-vapour products and heated tobacco. Cigarette smoking remains very popular due to its low…
Cat food in Bulgaria is expected to continue increasing in both volume and value sales in 2024. This is partly due to growth in Bulgaria’s pet cat population, though the primary drivers of volume sales remain pet humanisation, rising awareness of the…
In 2023, skin care in Bulgaria witnessed robust double-digit growth in current value terms, mainly driven by unit price increase. However, volume sales also made steady gains thanks to the growing popularity of products targeting specific skin…
Vending in Bulgaria performed strongly in 2023, registering double-digit value growth, as well an increase in constant value sales, despite continuing high inflation. Convenience and on-the-go consumption drove consumer demand. While hot and soft…