Bulgaria

Retail volume sales of nappies/diapers/paints in Bulgaria continued to fall in 2023, in line with the ongoing decline in the country’s birth rate which is reducing the overall consumer base. Indeed, the very low numbers of babies being born Bulgaria…

In 2023, menstrual care in Bulgaria witnessed steady retail volume growth despite the continued unit price increases in the category. Price inflation was most notable at the beginning of the year when inflation was still at its peak from 2022.…

AFH tissue and hygiene in Bulgaria continued to steadily recover from the harsh impact caused by the COVID-19 pandemic. Restrictions in hotels and restaurants, which is the biggest AFH channel, hindered sales in 2020 as many establishments were…

Vending in Bulgaria performed strongly in 2023, registering double-digit value growth, as well an increase in constant value sales, despite continuing high inflation. Convenience and on-the-go consumption drove consumer demand. While hot and soft…

Supermarkets in Bulgaria registered current value growth, though constant value sales fell. Inflation was still an issue and impacted profitability. That being said, supermarkets are the largest modern grocery retailer in terms of value sales, with…