Bulgaria

Despite continuing high inflation, performance for health and beauty specialists in Bulgaria was stable, with constant value sales rising slightly. There was also further opening of outlets. Value sales through pharmacies continued to account for…

Muted performance for general merchandise in 2023

Discounters in Bulgaria were the best performing grocery retailers in 2023. With inflation still being high, consumers were price sensitive and prioritised value for money. As such, discounters registered a moderate increase in constant value sales.…

Direct selling registered a fall in current value sales in Bulgaria in 2023. Both high inflation and a shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact,…

2023 was not a good year for convenience retailers in Bulgaria. With inflation still being high, consumers cut back on spending in convenience retailers, as prices tend to be higher than in other grocery retailers. In addition, there is a degree of…