Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Muted performance for general merchandise in 2023
Despite continuing high inflation, performance for health and beauty specialists in Bulgaria was stable, with constant value sales rising slightly. There was also further opening of outlets. Value sales through pharmacies continued to account for…
Home products specialists in Bulgaria registered current value growth in 2023, though constant value sales fell. Inflation was still an issue and impacted profitability. That being said, it was homewares and home furnishing stores that dragged down…
After discounters, hypermarkets were the best performing grocery channel in Bulgaria in 2023 in terms of value growth. With inflation still high, hypermarkets registered a small increase in constant value sales. Recent opening of new outlets also…
High inflation impacted retail e-commerce in Bulgaria in 2023. As such, though retail e-commerce registered high current value growth, constant value sales fell. Consumers cut back on spending on less essential items and this impacted e-commerce.…