Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sales of bottled water have continued to experience dynamic growth in both on-trade and off-trade volume terms in 2023, continuing the pattern seen in 2022. This strong demand is in part due to the rising health and wellness movement and a decline in…
The stronger emphasis on water consumption in Uzbekistan, coupled with the hot climate and growing population, continued to have a favourable impact on bottled water sales in 2023. The category has maintained the strong pace of growth seen in recent…
The drought experienced over the past two years in Uruguay severely impacted the quality of running water, rendering it unsuitable for human consumption due to its high sodium content of 400mg. This affected cities like Montevideo, Canelones, and San…
Sales of bottled water suffered heavy losses in retail volume terms in 2022 as a result of Russia's invasion of Ukraine, with a huge section of the population fleeing the country in search of safety. Nonetheless, bottled water saw a more modest…
As health consciousness gains pace in Turkey, the trend towards consuming natural beverages that supports immunity is gaining further momentum. The emphasis on healthy living has persisted post-pandemic, fostering a stronger preference for beverages…
While tap water is available in Tunisia, the quality of it is deteriorating, leading most consumers to stop drinking it. As such, bottled water is considered an essential product for staying hydrated and healthy and consumers are not particularly…
Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…
Bottled water is set to continue to experience total current value growth in 2023. 2022 marked a year of dynamic growth for bottled water, due to the return of on-the go consumption and a warmer and longer summer. In 2023, growth is set to continue,…
With the emerging inflation and competitive landscape being reshaped, private label is starting to regain shelf space in many categories, including bottled water. Since water is considered a basic and affordable product in consumers’ minds, private…
Bottled water continued to register solid gains in volume terms in 2023, in both on- trade and off-trade channels. as consumer spending increased. This was supported by the return of consumers to their busy, pre-pandemic lifestyles, including…
After posting declines in off-trade volume sales over 2021-2022 due to significant price increases, bottled water has shown a modest return to growth in this respect in 2023. While the upward trend in average unit prices has persisted, hikes have not…
The demand for bottled water has remained stable, with moderate-to-minor changes in the review period. For example, in 2022 and during 2023 there have been slight increases in consumption. Even with high inflation and increases in prices in the last…
With tap water being undrinkable in Thailand, bottled water is cheap and widely available throughout the country. During 2023, the category saw dynamic growth in off-trade volume terms as an increasingly health conscious population reduced their…
The increasing tendency of Taiwanese consumers to favour healthier soft drinks ensured bottled water recorded another solid performance in off-trade volume growth terms in 2023. Carbonated bottled water was the most dynamic of the main categories in…
Off-trade volume sales of bottled water saw a slowdown in growth in 2023, despite the product’s healthy image. The category continued to face ongoing challenges, not least, competition from high-quality tap water, which is predominantly sourced from…
Bottled water sales are projected to see only a marginal increment in off-trade volume terms over 2023, partly due to the shift back to foodservice, which exceeded its 2019 pre-pandemic volume sales level by 2022. However, growth rates have varied…
Off-trade volume sales of bottled water are set to increase only very slightly in 2023. However, this represents a normalisation of growth following the huge boost to sales seen in the off-trade channel as a result of the pandemic, and in 2023 volume…
Demand for bottled water in South Korea is set to continue to rise in volume terms both off-trade and on-trade in 2023. Throughout the pandemic, buying bottled water for home consumption became a habit. Consumers who had previously purchased bottled…
South Africa has been facing drinking water supply issues, supporting elevated demand for bottled water compared to pre-pandemic levels, including for still bottled water, despite declining off-trade volume sales as a result of a greater return to…
The bottled water category continues to grow in 2023, with demand patterns normalising after the fluctuations caused by the COVID-19 pandemic. On-trade volumes have surpassed pre-pandemic levels as this channel is back to operating normally…
The demand for bottled water continued to suffer during 2023, as unfavourable weather conditions and weak purchasing power negatively impacted volume consumption. This was mostly visible in retail, as foodservice saw a late and slow recovery from the…
The total volume growth expected in bottled water in 2023 is being driven by on-the-go hydration and at-home hydration occasions. For on-the-go consumption occasions, impulse purchases make up a large proportion of sales of bottled water, as public…
Bottled water in Serbia experienced a volume sales recovery in 2023, driven by the return to pre-pandemic lifestyles, with consumers embracing on-the-go water consumption. Functional bottled water witnessed the fastest volume sales growth, attributed…
Bottled water remains by far the largest category of soft drinks in Saudi Arabia with increasing numbers of consumers switching to bottled water. Although tap water in the Kingdom is said to be safe to drink many people prefer to use bottled water,…
In 2023, the main drivers of growth for the bottled water landscape were consumers' reluctancy to drink tap water and the tradition of mineral water in the country. Nevertheless, the declining purchasing power in 2023 was reflected in a slowdown of…
Although inflationary pressures drove retail value sales in 2023, growth has also benefited from the recovery in out-of-home consumption and increased tourism. Additionally, growing consumer concerns surrounding health and wellness are leading many…
2023 was another turbulent year for bottled water in Poland. Rising inflation and the increasing cost of materials had a strong impact on bottled water unit prices. As prices rose, the demand for bottled water declined in comparison to the last year.…
The year 2023 witnessed a notable surge in average temperatures across the country, attributed to El Niño at the year's onset and in the latter half. This resulted in significantly heightened heat sensations compared to previous years, prompting an…
Bottled water one of only two soft drinks to register an increase in volume sales in 2023 – the other was concentrates. The growing awareness of the importance of staying hydrated led to an increased demand for bottled water. Bottled water is also…
Bottled water benefitted from increasing demand for convenience in 2022. A large proportion of purchases of still bottled water are made on impulse by consumers seeking to quench their thirst while on the go. Thus, this category saw strong growth as…
Tap water in most parts of the country remains suitable for human consumption and in certain areas is of excellent quality despite ongoing concerns about overall environmental pollution. However, as health and wellness trends continue to impact soft…
Modern fast food outlets scattered across Nigeria significantly contribute to on-trade bottled water sales. Restaurants, canteens, food shacks, and bars remain vital channels for on-trade volume sales of bottled water. However, off-trade sales…
In the first half of 2023, New Zealand was subjected to a number of extreme weather events across the country including extensive flooding in Auckland and Cyclone Gabriel across the upper North Island. While shoppers were urged to only buy what was…
Packaged water saw fast growth during 2023, with sales rising from a low base, having plenty of room to expand. In addition, due to drought and the low quality of tap water, particularly in coastal cities where tourists visit, many consumers switched…
Sparkling flavoured bottled water remained a niche in Mexico at the end of the review period, but witnessed important expansion in terms of availability of new brands. These beverages offer refreshing flavours while containing fewer calories and…
Whilst volume sales are lower in off-trade channels compared to on-trade, bottled water is achieving positive growth. However, potential sales are suppressed by unit prices hikes, which are affecting soft drinks as a whole. Ultimately, this led to a…
Bottled water is generally seen as a more “premium” niche in Lithuania, due to the high quality of the tap water in the country. This means that consumers do not typically add bottled water to their shopping lists as a necessity and, in this sense,…
Despite a return to on-the-go consumption following the lifting of COVID-19 restrictions, off-trade volume sales of bottled water declined in 2023. Economic uncertainty is heavily impacting sales, while the outbreak of COVID-19 negatively impacted…
Growth in off-trade volume sales of bottled water in Kenya in 2023 was weaker than in 2022. This was partly due to the resumption of pre-pandemic routines, with retail demand slowing as people spent less time at home. The downturn was also…
Bottled water continued to thrive in 2023, registering growth in both volume and value terms, with a slowing increase in unit prices in the year. Key growth drivers include the ongoing concern about the poor quality of tap water in many parts of the…
Bottled water is set to maintain off-trade volume and current value growth in 2023. In Japan, where tap water is drinkable, the culture of purchasing bottled water for home use was for a long time uncommon. However, the Great East Japan Earthquake of…
Even bottled water sales are falling into a slump in off-trade volume terms in 2023, although this is expected to be remedied over the coming years as the category inches its way back into small, expected, positive growth. The same cross-category…
At the end of 2021, a new law went into effect requiring a deposit of ILS0.3 for all bottles of 1.5 litres and above. This had a direct impact on prices of water in 2022, as 1.5 litres is a very popular size for water bottles. After the tax on…
With Irish consumers increasingly opting for healthier hydration options, the health trend continued to drive up the demand for bottled water in both the on- and off-trade channels. More and more consumers reduced their consumption of other types of…
Bottled water recorded off-trade growth in terms of volume sales in Indonesia in 2023, following slight decline in the previous year, 2022. However, despite 2023’s positive performance, bottled water has yet to recover to pre-pandemic volume sales…
The ongoing demand for bottled water in India can be attributed primarily to two factors: the scarcity of clean drinking water and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water,…
The sales volume of both carbonated and still bottled water experienced a significant decline in 2023. This trend can be attributed to two primary factors. Firstly, notable price increases for bottled water forced consumers to re-evaluate their…
Following the relaxation of pandemic-related restrictions, the city witnessed a resurgence in foot traffic and an influx of tourists, leading to a revitalisation in demand for bottled water in Hong Kong. This rebound was particularly evident via…
Although Guatemalans have been eager to resume pre-pandemic habits, the consumption of water in bulk 5-gallon format continued to rise in 2023. Due to the increased awareness of healthy lifestyles and practices, household water consumption has become…
There is a very high penetration of private label within bottled water. As such, leading companies are focusing on their brands and forming strategic partnerships with key retailers to produce private label water. This offers opportunities for…