Bottled Water

Bottled water one of only two soft drinks to register an increase in volume sales in 2023 – the other was concentrates. The growing awareness of the importance of staying hydrated led to an increased demand for bottled water. Bottled water is also…

The bottled water category continues to grow in 2023, with demand patterns normalising after the fluctuations caused by the COVID-19 pandemic. On-trade volumes have surpassed pre-pandemic levels as this channel is back to operating normally…

Off-trade volume sales of bottled water saw a slowdown in growth in 2023, despite the product’s healthy image. The category continued to face ongoing challenges, not least, competition from high-quality tap water, which is predominantly sourced from…

Sparkling flavoured bottled water remained a niche in Mexico at the end of the review period, but witnessed important expansion in terms of availability of new brands. These beverages offer refreshing flavours while containing fewer calories and…

In recent years, bottled water in Germany has confronted a pressing issue – sustainability. With a strong focus on eco-friendliness, many consumers have started questioning the need for bottled water in a country where the tap water is high quality.…