Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Although inflationary pressures drove retail value sales in 2023, growth has also benefited from the recovery in out-of-home consumption and increased tourism. Additionally, growing consumer concerns surrounding health and wellness are leading many…
Bottled water overall benefits from strong health and wellness trends, with consumers increasingly opting for bottled water's simple hydration and refreshment, particularly in restaurants. The category is rising steadily among health-conscious…
As health consciousness gains pace in Turkey, the trend towards consuming natural beverages that supports immunity is gaining further momentum. The emphasis on healthy living has persisted post-pandemic, fostering a stronger preference for beverages…
The demand for bottled water continued to suffer during 2023, as unfavourable weather conditions and weak purchasing power negatively impacted volume consumption. This was mostly visible in retail, as foodservice saw a late and slow recovery from the…
Bottled water is expected to register healthy volume growth in 2023. Also, with prices being stables, this also contributes to maintaining volume growth. Climate change is also having an effect, with higher temperatures leading to increased demand…
The total volume growth expected in bottled water in 2023 is being driven by on-the-go hydration and at-home hydration occasions. For on-the-go consumption occasions, impulse purchases make up a large proportion of sales of bottled water, as public…
The increasing tendency of Taiwanese consumers to favour healthier soft drinks ensured bottled water recorded another solid performance in off-trade volume growth terms in 2023. Carbonated bottled water was the most dynamic of the main categories in…
Bottled water sales are projected to see only a marginal increment in off-trade volume terms over 2023, partly due to the shift back to foodservice, which exceeded its 2019 pre-pandemic volume sales level by 2022. However, growth rates have varied…
Packaged water saw fast growth during 2023, with sales rising from a low base, having plenty of room to expand. In addition, due to drought and the low quality of tap water, particularly in coastal cities where tourists visit, many consumers switched…
The sales volume of both carbonated and still bottled water experienced a significant decline in 2023. This trend can be attributed to two primary factors. Firstly, notable price increases for bottled water forced consumers to re-evaluate their…