Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
One significant trend observed in beer in Bosnia and Herzegovina in 2023 was the challenge posed by market saturation and escalating prices. As consumer preferences continued to evolve, the product area faced a decline in overall demand, particularly…
Bleach continues to decline in retail volume terms, amid falling consumer demand and cannibalisation from other surface care categories. Bleach is among the few surface care categories witnessing steady decline due to health concerns. Indeed, there…
Continuing depopulation in Bosnia and Herzegovina in 2021-2040 will be driven mainly by natural decrease, though negative net migration rates after 2023 will also influence this trend. Ageing will accelerate further as birth rates decline and…
Bottled water continues to be the most popular soft drink in Bosnia-Herzegovina and is expected to achieve moderate volume growth in 2023. A certain cohort of consumers are switching to bottled water from carbonates, as they look to be healthier, and…
Consumer demand for breakfast cereals remains stable in 2023, despite the challenges posed by population decline in the country, which is limiting the potential consumer base. The shift towards healthier eating is driving volume growth, as…
This report assesses the business environment in Bosnia and Herzegovina, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT…
Butter and spreads generated robust growth in current value terms during 2023, despite falling demand as unit prices remained high. Butter is increasingly popular in Bosnia and Herzegovina, where it is seen as a healthier alternative to margarine.…
Overall, volume sales are expected to stagnate in 2023, with the most popular cola carbonates expected to see volume sales fall slightly. Carbonates are a mature product area, with little room for further growth, and added to this, the population…
Despite the demographic challenges present in Bosnia and Herzegovina, consumer demand for cheese remains stable. One reason for the rising consumer interest in cheese is that these products are seen as an economical and nutritious source of protein,…
In 2023, chocolate confectionery is witnessing low and stable retail volume growth, despite the ongoing inflationary pressures in Bosnia and Herzegovina. As seen during past financial crises, affordable treats, such as chocolate confectionery, can…