Bosnia and Herzegovina

The picture is positive for tea in 2023. Current value growth is expected to register a double-digit increase, as price continue to rise. However, constant value growth is also expected to register a moderate increase, as is volume growth. Tea still…

2023 saw sweet spreads register a static sales performance in retail volume terms and this stagnant growth trend was mainly the result of declining consumer demand for chocolate spreads, a category that has fallen foul of the mounting consumer…

Sweet biscuits, snack bars and fruit snacks achieved a better performance in retail volume terms in 2023, despite the ongoing issue of inflation. Consumers are opting for healthier options such as fruit snacks and snack bars, as well as more…

Surface care excluding wipes witnessed marginal retail volume growth in 2023, due to the maturity of this category and weaker demand in the face of price increases. The moderate growth of home care disinfectants is lifting sales across the entire…

In 2023, sun care in Bosnia and Herzegovina witnessed a moderate decline in retail volume terms. A shorter holiday season occurred due to cooler and rainy weather at the end of spring and the start of the summer season. Consumer demand for sun…

In 2023, sugar confectionery faces further decline in retail volume sales, as consumers reduce consumption amid the growing focus on health and wellbeing. Consumers are opting for higher nutritional value snacks and less sugar in their diet, which…

In 2023, staple foods witnessed a slightly better performance in volume terms, even though consumer demand is beginning to stagnate in response to the country’s population decline, which is reducing the potential consumer base. Most staple food…

Sports nutrition is performing well in 2023 thanks to renewed consumer demand in the post-pandemic period, which is helping the category to surpass pre-pandemic sales levels. Generally, sports nutrition products are used by both professional athletes…

Sports drinks is expected to register the highest volume growth among all sports drinks in 2023. That being said, this growth is from a very low base. With consumers increasingly looking to be healthier and more active, this is driving volume growth…

Consumer demand for spirits witnessed a significant slowdown in 2023, marked by minimal total volume growth across the category. This trend was characterised by mixed performances among the three largest spirits categories. While whisky categories…