Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Direct selling registered a fall in constant value sales in 2022, as double-digit inflation caused by the energy crisis stemming the war in Ukraine dampened volume sales. In fact, direct selling was the worst performing retail channel in 2022, as…
Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…
Consumers are increasingly health conscious and digestive health is among the top priorities for a number of reasons. Many Bosnians continue to live unhealthy lifestyles and eat poorly, which are negatively impacting digestive health. In addition, a…
Dietary supplements is a dynamic consumer health category, which benefits from frequent new product launches year-round. In 2023, the category is witnessing strong double-digit current value growth due to strong consumer demand and rising unit prices…
Dermatologicals continues to achieve strong growth in 2023 driven by health and wellness trends and premiumisation in some product categories. Rising unit prices in response to inflation, which has impacted the entire consumer health category, has…