Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Yoghurt and sour milk products registered positive retail volume growth and solid current value growth in 2023 as consumer demand remained stable despite high inflation and pressure on house or incomes. Indeed, current value growth was backed by…
Consumer demand for wound care products remains stable in 2023, despite the significant unit price increases which had only a mild effect on retail volume growth. Conversely, current value growth has reached double-digits due to the price rises.…
The wipes category in Bosnia and Herzegovina witnessed moderate growth in 2023 as consumers placed a stronger emphasis on personal hygiene in the post-pandemic era. Overall, locals are enjoying a higher standard of living, and this has increased use…
In 2023, wine in Bosnia and Herzegovina experienced a notable slowdown in consumer demand, although it remained comparatively stronger when compared to beer consumption trends. This shift in consumer preferences hinted at a gradual transition towards…
Weight management and wellbeing continues to record strong current value growth rates in 2023, driven by the popularity of health and wellness trends, which is having a significant impact on consumer attitudes and purchasing patterns. COVID-19 is no…
Vitamins is witnessing one of the highest growth rates within consumer health in 2023, thanks to robust consumer demand driven by health and wellness trends. Vitamin intake and supplementation is gaining importance in Bosnia and Herzegovina, with…
In 2023, toilet care achieved marginal retail volume growth due to stagnating consumer demand and the maturity of leading subcategories. Increased attention to toilet care is compensating for the loss of the consumer base in the face of population…
In 2023, Bosnia and Herzegovina witnessed significant changes in its tobacco landscape, marked by declining smoking prevalence and notable economic factors influencing consumer behaviour. A growing health consciousness among the population has led to…
Tissue and hygiene in Bosnia and Herzegovina continued to experience the effects of high inflation in 2023, although the rate was significantly lower than in 2022. Inflation has weakened consumer purchasing power as many households face higher costs…
The picture is positive for tea in 2023. Current value growth is expected to register a double-digit increase, as price continue to rise. However, constant value growth is also expected to register a moderate increase, as is volume growth. Tea still…
2023 saw sweet spreads register a static sales performance in retail volume terms and this stagnant growth trend was mainly the result of declining consumer demand for chocolate spreads, a category that has fallen foul of the mounting consumer…
Sweet biscuits, snack bars and fruit snacks achieved a better performance in retail volume terms in 2023, despite the ongoing issue of inflation. Consumers are opting for healthier options such as fruit snacks and snack bars, as well as more…
Surface care excluding wipes witnessed marginal retail volume growth in 2023, due to the maturity of this category and weaker demand in the face of price increases. The moderate growth of home care disinfectants is lifting sales across the entire…
In 2023, sun care in Bosnia and Herzegovina witnessed a moderate decline in retail volume terms. A shorter holiday season occurred due to cooler and rainy weather at the end of spring and the start of the summer season. Consumer demand for sun…
In 2023, sugar confectionery faces further decline in retail volume sales, as consumers reduce consumption amid the growing focus on health and wellbeing. Consumers are opting for higher nutritional value snacks and less sugar in their diet, which…
In 2023, staple foods witnessed a slightly better performance in volume terms, even though consumer demand is beginning to stagnate in response to the country’s population decline, which is reducing the potential consumer base. Most staple food…
Sports nutrition is performing well in 2023 thanks to renewed consumer demand in the post-pandemic period, which is helping the category to surpass pre-pandemic sales levels. Generally, sports nutrition products are used by both professional athletes…
Sports drinks is expected to register the highest volume growth among all sports drinks in 2023. That being said, this growth is from a very low base. With consumers increasingly looking to be healthier and more active, this is driving volume growth…
Consumer demand for spirits witnessed a significant slowdown in 2023, marked by minimal total volume growth across the category. This trend was characterised by mixed performances among the three largest spirits categories. While whisky categories…
Overall, soft drinks is expected to register a minimal increase in retail volume sales. Continuing population decline dampens volume sales, as well as inflation, though price growth has eased. Growth is also muted through foodservice channels.
Snacks continues its strong recovery in 2023, thanks to a period of stable consumer demand in Bosnia and Herzegovina in the post-pandemic period. Despite the rising costs of living, snacks have remained a popular option on the household shopping…
In 2023, retail value sales of e-vapour products and heated tobacco recorded double-digit growth in Bosnia Herzegovina. While the smoking prevalence and cigarette consumption, including illicit trade, continue to decline in the country, two other…
Skin care remains one of the fastest growing and most dynamic beauty and personal care categories in Bosnia and Herzegovina driven by consumer demand for mass and premium skin care products. The category continues to witness significant…
Savoury snacks continues to grow moderately in 2023 in retail volume terms, due to stable consumer demand in the post-pandemic period. Rising unit prices and inflation are the main contributing factors to the double-digit current value growth.…
Sauces, dips and condiments registered a moderate but positive sales performance in 2023 as retail volume sales increased and buoyant value growth was supported by high inflation and subsequent unit price increases. Demand increased across all…
Convenience continued to drive consumer demand for RTDs in Bosnia and Herzegovina in 2023, resulting in solid total volume growth. This growth, combined with rising RTD prices due to inflation, culminated in achieving strong double-digit percentage…
RTD tea is expected to register moderate volume growth in 2023, despite continuing population decline. In particular, there has been some shift from carbonates and juice and this is expected to support volume growth. RTD tea is made up of still RTD…
RTD coffee is expected to register the highest volume growth among soft drinks in 2023. However, RTD coffee is still an emerging product area and value sales are small and it is partly its novelty factor that has boosted volume sales. That being…
In 2023, rice, pasta and noodles continued to see retail volume growth stabilise, as consumer demand normalised in pasta and rice after the fluctuations caused by the pandemic. Nonetheless, with the help of soaring unit prices due to inflation, rice,…
In retail tissue in Bosnia and Herzegovina, toilet paper, paper tableware and paper towels all saw a moderate decline in retail volume terms in 2023. Consumers opted to economise and refrained from buying less essential products like paper tableware.…
Performance was muted for retailers in Bosnia and Herzegovina in 2022. Though there was double-digit growth in current value sales, there was only a minimal increase in constant value sales, as inflation dampened volume sales significantly.…
E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…
Consumer demand for retail adult incontinence remains stable in Bosnia and Herzegovina, with marginal growth in retail volume terms. In response to rising prices, the category has seen strong double-digit retail value growth. Older people are the…
Processed meat, seafood and alternatives to meat achieved minimal retail volume in 2023, although current value growth remains robust. Consumer demand has slowed down due in part to the country’s negative population growth. Rampant inflation has…
Consumer demand for processed fruit and vegetables remains stable in 2023, with robust levels of consumption across all categories. While consumer demand for shelf stable fruit is stalling, sales of frozen fruit and frozen processed vegetables…
Premium beauty and personal care continued to advance sales and has faced uninterrupted growth since the COVID-19 pandemic. Significant unit price increases have fuelled sales as inflation remains stubbornly high in Bosnia and Herzegovina.…
In 2023, polishes registered a marginal uplift in retail volume growth compared to the previous year. However, most consumers focused on buying essential home care products, with polishes being seen as less important. In a difficult economic climate…
Consumer demand for plant-based dairy picked up in 2023, resulting in strong double-digit current value growth and a better performance in retail volume sales compared to the previous year. There is a growing appetite for dairy alternatives and…
Candidacy for European Union (EU) membership could improve Bosnia and Herzegovina’s (BiH) economic freedom, although corruption is pervasive. The country has a relatively diversified economic base and whilst inflation is moderating, the economy is…
Paediatric consumer health achieved strong current value growth in 2023, largely in response to rising unit prices and inflation impacting consumer health products in general. Consumer demand for children-specific consumer health products remains…
Value sales are still relatively low in what is an immature product area, which still has plenty of room for growth. As such, though prices are still on the rise, it is expected to register moderate volume growth in 2023. Chocolate-based flavoured…
In 2023, other dairy is witnessing very strong growth in current value terms, mainly as a result of the rising unit prices amidst inflationary pressure. Despite the higher prices, consumer demand is fairly stable resulting in moderate retail volume…
As an essential, everyday product consumer demand has remained relatively stable for oral care products in Bosnia and Herzegovina. In retail volume terms, more robust categories stagnated or declined moderately while niche oral care categories…
In 2022, though there was double-digit growth in current value sales, growth in constant value sales
Nappies/diapers/pants in Bosnia and Herzegovina is one of hardest hit categories in tissue and hygiene as it is heavily impacted by the country’s declining population, thus creating a smaller potential consumer base. Low birth rates continue to…
Menstrual care in Bosnia and Herzegovina is a mature category that witnessed volume decline in 2023, due to a shrinking consumer base and declining population. Nonetheless, with the help of rising prices caused by inflation, menstrual care continues…
Men’s grooming products remained in high demand in Bosnia and Herzegovina, despite the ongoing demographic crisis and economic woes in 2023. Inflation continued to be an issue forcing manufacturers to increase product prices. Growing consumer…
Meals and soups recorded a moderately positive sales performance in retail volume terms over the course of 2023 as the category benefited from the rising demand for products that represent convenience for the local population. In particular, the…
Since the peak of the COVID-19 pandemic in 2020, mass beauty and personal care has steadily recovered in current value terms. In 2022, price increases were the primary driver of current value growth as inflation soared in Bosnia and Herzegovina.…
Laundry care witnessed double-digit current value growth in 2023 amid rising prices and high levels of inflation. Consumers are feeling the financial pressure and continue to reign in consumption of laundry care. Outdated products, such as bar…