Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Sales of edible oils declined in retail volume terms over the course of 2023 amidst downwards pressure on consumer demand for all categories of cooking ingredients and meals. Despite the essential status of edible oils, especially sunflower oil,…
Meals and soups recorded a moderately positive sales performance in retail volume terms over the course of 2023 as the category benefited from the rising demand for products that represent convenience for the local population. In particular, the…
Sauces, dips and condiments registered a moderate but positive sales performance in 2023 as retail volume sales increased and buoyant value growth was supported by high inflation and subsequent unit price increases. Demand increased across all…
2023 saw sweet spreads register a static sales performance in retail volume terms and this stagnant growth trend was mainly the result of declining consumer demand for chocolate spreads, a category that has fallen foul of the mounting consumer…
In 2023, baked goods achieved moderate volume growth due to the strong performance of leavened bread, which is gaining popularity and shaping the development of the baked goods category. Despite rising prices, overall consumption of baked goods has…
Consumer demand for breakfast cereals remains stable in 2023, despite the challenges posed by population decline in the country, which is limiting the potential consumer base. The shift towards healthier eating is driving volume growth, as…
Consumer demand for processed fruit and vegetables remains stable in 2023, with robust levels of consumption across all categories. While consumer demand for shelf stable fruit is stalling, sales of frozen fruit and frozen processed vegetables…
Processed meat, seafood and alternatives to meat achieved minimal retail volume in 2023, although current value growth remains robust. Consumer demand has slowed down due in part to the country’s negative population growth. Rampant inflation has…
In 2023, rice, pasta and noodles continued to see retail volume growth stabilise, as consumer demand normalised in pasta and rice after the fluctuations caused by the pandemic. Nonetheless, with the help of soaring unit prices due to inflation, rice,…
In 2023, staple foods witnessed a slightly better performance in volume terms, even though consumer demand is beginning to stagnate in response to the country’s population decline, which is reducing the potential consumer base. Most staple food…