Bosnia and Herzegovina

In 2023, polishes registered a marginal uplift in retail volume growth compared to the previous year. However, most consumers focused on buying essential home care products, with polishes being seen as less important. In a difficult economic climate…

Surface care excluding wipes witnessed marginal retail volume growth in 2023, due to the maturity of this category and weaker demand in the face of price increases. The moderate growth of home care disinfectants is lifting sales across the entire…

In 2023, toilet care achieved marginal retail volume growth due to stagnating consumer demand and the maturity of leading subcategories. Increased attention to toilet care is compensating for the loss of the consumer base in the face of population…

With minimal additional public investments and moderate business spending on away-from-home tissue and hygiene products in Bosnia and Herzegovina, the category witnessed marginal volume growth in 2023. Significant price increases were also an issue…

Menstrual care in Bosnia and Herzegovina is a mature category that witnessed volume decline in 2023, due to a shrinking consumer base and declining population. Nonetheless, with the help of rising prices caused by inflation, menstrual care continues…