Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Meals and soups recorded a moderately positive sales performance in retail volume terms over the course of 2023 as the category benefited from the rising demand for products that represent convenience for the local population. In particular, the…
Consumer demand for plant-based dairy picked up in 2023, resulting in strong double-digit current value growth and a better performance in retail volume sales compared to the previous year. There is a growing appetite for dairy alternatives and…
Ice cream is enjoying robust growth in 2023, with retail volume and current value sales surpassing pre-pandemic sales thanks to a strong rebound in consumer demand. More frequent new product launches and the premiumisation trend is stimulating ice…
In 2023, chocolate confectionery is witnessing low and stable retail volume growth, despite the ongoing inflationary pressures in Bosnia and Herzegovina. As seen during past financial crises, affordable treats, such as chocolate confectionery, can…
2023 saw sweet spreads register a static sales performance in retail volume terms and this stagnant growth trend was mainly the result of declining consumer demand for chocolate spreads, a category that has fallen foul of the mounting consumer…