The modern consumer has a stronger and more robust understanding of what foods they should be feeding their children. Proper nutrition is vital for early development in children, but parents must also balance this with general health and wellness.
Sustainability is a hot topic for consumers, and many are looking at ways of reducing their personal carbon footprint to help the efforts towards sustainability. For this reason, more consumers in New Zealand are switching to a full or partial plant-based diet.
Much like other developed countries, New Zealand is currently experiencing a declining birth rate, and it is expected to decline further in the forecast period. This has negative implications for sales of baby food in the forecast period and beyond, unless there is a shift in consumer thinking around having children.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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