Birth rates are predicted to continue to ebb as parents prefer to have fewer children. In addition, later marriages and high living costs are driving some couples towards childless households.
Farm Fresh Bhd is likely to gain a foothold in a new category, as the company aims to produce growing-up milk formula over the forecast period. The company has a special technique in distribution in terms of using home dealers (direct selling) to penetrate the mass market at a low operating cost.
Nestlé plans to acquire Wyeth Nutrition (M) Sdn Bhd in 2023 to expand in the premium segment, as Wyeth Nutrition’s S-26 offers premium milk formula. Hence, Nestlé is predicted to compete directly with Mead Johnson Nutrition and Abbott Laboratories in the premium segment.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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