Argentina

In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…

The proportion of the Argentinian population claiming to smoke declined in 2023, continuing the trend of previous years of the review period. This was driven mainly by a decline in smoking amongst women, with prevalence amongst men decreasing at a…

Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per…

Argentina’s automotive industry struggles with limited imports and local manufacturing resulting from the pandemic, while local prices rise as high inflation rates and exchange rates against the US dollar have persistently affected the socioeconomic…

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

Fashion styles and workplace dress codes for men in Argentina have been becoming more casual for several years. This trend has recently been reinforced by changes brought about by COVID-19, most notably the wider adoption of remote/hybrid work…

Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…

In 2023, men's grooming in Argentina recorded triple-digit retail value growth, driven by rising inflation.

Flexible plastic remained the leading choice of packaging for ready meals in 2023. Its versatility in terms of adapting to different shapes and sizes means it can accommodate various types of meals, catering to diverse consumer preferences. This is…