Argentina

The Córdoba in Argentina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

While total current value sales growth for cooking ingredients and meals in Argentina in 2023 is set to be up markedly on the previous year, this is primarily because the country’s already chronically high inflation has skyrocketed due to the sharp…

Convenience retailers in Argentina were affected by the annual inflation rate, which reached a triple-digit figure in 2023. Consequently, consumers experienced a significant weakening of their purchasing power. This had some benefits for convenience…

Contact lenses and solutions in Argentina is expected to register a healthy increase in constant value sales, though volume sales are expected to fall Inflation continues to very high in 2024, though it eases somewhat, with new economic reform…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

The credit market in Argentina remains highly restricted, primarily constrained to personal loans. The funds that banks receive from their clients are predominantly funnelled into a financial instrument called Leliq, which offers a lucrative…

During 2023, Argentina was plunged into an economic crisis, with the rate of inflation soaring to more than 100%, one of the highest in the world. With the country already struggling to comply with the conditions of a loan package from the…

2023 was an extremely challenging year for consumer foodservice in Argentina, with skyrocketing inflation and steep price hikes throughout. Brands were forced to frequently raise prices, sometimes as often as weekly, to minimise losses. Consumer…