Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
In 2020, with home seclusion and strict COVID-19 measures in place, sales of laundry care, and therefore also its packaging unit volumes, suffered as consumers felt they did not need to do their laundry as regularly, given they were going out a lot…
The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.
During 2023, demand for home audio and cinema remained on a downtrends trend. Volume sales have been falling in the category for many years, although 2020 was an exception as the strict approach taken to social distancing and home seclusion at the…
Home and garden in Argentina saw significant triple-digit value growth in 2023, notwithstanding the continued global economic and geopolitical uncertainties. Indeed, consumers have been investing in their homes and gardens since the lockdowns of the…
Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
All categories of health and beauty specialists in Argentina recorded triple-digit or very close to triple-digit increases in retail current value sales growth in 2023. Optical goods stores registered the fastest growth in terms of retail current…
2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…
In 2023, chewing gum in Argentina registered positive retail volume growth for a third consecutive year, but sales remained below the 2019 pre-Coronavirus (COVID-19) pandemic level, albeit only slightly. However, this growth should be seen against…