Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
Sales of yoghurt and sour milk products is set to decline in retail volume terms in 2023, driven by decreased purchasing power, with prices increasing well above the average inflation rate. The performance of drinking yoghurt is expected to be weaker…
The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…
Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…
Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…
Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…
In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…
Weight management and wellbeing saw a mixed performance in 2023, in view of the ongoing economic crisis. Such products are mostly expensive, as well as being viewed as non-essential, and are therefore financially out of reach for lower-income…
2023 saw wearable electronics remain one of the most dynamic categories in Argentina’s consumer electronics industry, with the very strong performances recorded in smart wearables and activity watch (digital) underpinning a strong increase in demand…
Having experienced a boom in demand during the pandemic years, retail volume sales of vitamins saw a more muted performance in 2023. With concerns around the COVID-19 outbreak beginning to subside, consumers were less concerned about boosting their…
During 2023, despite economic contraction and very high inflation, video games in Argentina managed to post sales growth, both in current and constant value terms, as children continued to migrate to video games, away from traditional toys and games.…