Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
The preference for plant-based food and beverages continues to increase among the population of Argentina. In addition to the obvious desire to reduce the amount of animal-derived products in one’s diet with the aim of improving long-term health…
While total retail volume of hot drinks overall declined in Argentina over the course of 2022, volume sales increased in the vast majority of health and wellness hot drinks categories and this can be regarded as a clear sign of the strong shift…
Argentina’s Frontal Food Labelling Law was enacted in 2022, establishing that all packaged food and non-alcoholic drinks must bear an indelible warning stamp on the front of the packaging listing details of specific nutrients that exceed…
During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…
In recent years, the adverse and unpredictable economic situation in Argentina in general and high inflation in particular have put pressure on demand for health and wellness staple foods, due largely to the higher prices that are inevitably charged…
In baked goods in Argentina packaged flat bread and packaged leavened bread lead growth in retail volume sales for 2023. This surge in demand is partly attributed to the relatively low household penetration of packaged bread compared with its…
In 2022, breakfast cereals in Argentina suffered stagnant sales in volume terms, and in 2023 the category is seeing a marginal decline. This dip is down to the repercussions of the labelling law introduced towards the end of 2021, which has altered…
Processed fruits and vegetables is subject to inflationary pressures in 2023. Notably, industry stalwarts like Mc Cain have withdrawn from the national Precios Justos programme, a move aligned with strategies to bolster profitability. 2023 has seen…
Against the backdrop of diminishing purchasing power and soaring inflation in Argentina, private label products have carved a niche for themselves, often at the expense of branded goods, within processed meat and seafood. The review period has…
The rice sector in Argentina is witnessing a significant downturn in 2023, following a period of relatively robust performance the previous year. The previous boost in volume sales, facilitated by government-imposed price controls in 2022 that kept…
Within staple foods in Argentina, retail volume sales overall are seeing only marginal growth. While the prevailing economic turmoil is partially responsible for this, an array of additional factors is contributing to adverse effects on both supply…
Charge cards represent a diminishing segment within the payment industry, primarily due to their inability to provide financing options. Consumers increasingly favour credit cards over charge cards when making purchases, further contributing to the…
While the Buy Now, Pay Later mechanism is still in its early stages in the country, new companies are emerging with innovative models, such as GOcuotas. Despite being relatively small, GOcuotas is experiencing remarkable growth, boasting an annual…
The credit market in Argentina remains highly restricted, primarily constrained to personal loans. The funds that banks receive from their clients are predominantly funnelled into a financial instrument called Leliq, which offers a lucrative…
Banks in Argentina are grappling with a complex situation as the promotion of credit cards has become less lucrative. The regulated interest rates imposed by the Central Bank have limited the profitability of offering credit cards. Both the interest…
The high inflation rate in Argentina has led to a significant increase in the use of debit cards. The government has refrained from printing higher denomination bills, and the highest available denomination is ARS2000, roughly equivalent to USD8 at…
The credit card business has become less lucrative for banks, primarily serving as a means to entice customers to deposit their salaries into banking institutions. The prevalent monthly inflation in Argentina has soared to alarming levels. Banks face…
Open loop pre-paid cards initially gained significant traction, targeting individuals without a financial history to access traditional credit cards, particularly those in lower socioeconomic levels. However, the momentum of this segment has…
In recent years, there has been a notable shift in consumer preference from store-specific cards to more versatile credit cards, allowing them to use a single card for all purchases. This shift has compelled store cards to transition into credit…
While total current value sales growth for cooking ingredients and meals in Argentina in 2023 is set to be up markedly on the previous year, this is primarily because the country’s already chronically high inflation has skyrocketed due to the sharp…
To secure an adequate domestic supply of edible oils and keep prices for consumers at affordable levels, early in 2023 the Argentinian government renewed its subsidy agreement with members of industry representative group CIARA (Chamber of the Oil…
After several years of decline, soup in Argentina saw overall retail volume sales return to positive territory in 2022. While it looks set to record an improved performance in this regard in 2023, growth remains modest, partly due to strong…
Sauces, dips and condiments has recorded another solid performance in retail volume terms in 2023, with growth expected to be up slightly on 2022. The resumption of pre-pandemic routines has helped to lift overall demand, in that as the pace of life…
Following impressive growth during the first half of the review period, chocolate spreads in Argentina saw retail volume sales contract in 2022. While the rate of decline has slowed, the category is poised to register another negative performance in…
As was the case throughout the review period, brands from womenswear, menswear and childrenswear have continued to enter apparel accessories and add more products to their established portfolios in the category in 2023. Argentina’s entrenched…
Total current value sales growth for apparel and footwear in Argentina in 2023 is set to surpass that recorded in 2022. However, this is solely because the country’s entrenched problems with high inflation have recently been greatly exacerbated by…
US childrenswear firm Carter's Inc recently began producing its Carter's and OshKosh brands at a facility in Argentina’s La Rioja province. Focused on garments such as t-shirts and leggings, this factory is the company’s first in Latin America and…
A large proportion of footwear sold in Argentina is manufactured domestically using imported raw materials. This is particularly the case with sports footwear from leading international brands. For example, the Brazilian Grupo Dass manufactures…
Retail sales of hosiery in Argentina have historically been concentrated in specialist stores. This is particularly the case with sheer hosiery items, which are mainly sold in outlets that also offer underwear, swimwear and nightwear. Similarly,…
While the worst cost-of-living crisis in decades is the main reason jeans is set to record a steep decline in retail volume terms in 2023, it also continues to be more exposed to the growing willingness of Argentinians to purchase second-hand clothes…
Fashion styles and workplace dress codes for men in Argentina have been becoming more casual for several years. This trend has recently been reinforced by changes brought about by COVID-19, most notably the wider adoption of remote/hybrid work…
Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…
Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…
With price sensitivity rising across the country, bottled water sales in Argentina have been noticeably affected as consumers change shift towards larger-volume formats in search of value-for-money options. In the face of economic uncertainty, with…
Coca-Cola continues to lead carbonates overall in Argentina in 2023, gaining share thanks to its broad portfolio of brands and flavours. The player dominates cola carbonates, and is leading lemonade/lime, and orange carbonates. Coca-Cola continues to…
In 2023, total volume sales of coffee overall are recording positive growth for the fourth consecutive year. However, even though consumers have returned to pre-pandemic habits, total volume consumption is rising much more slowly in 2023 than in…
Trading down has become more common in concentrates during the review period, with a consumer switch to carbonates prompted by the "Precios Cuidados" government price control programme, which saw several leading brands sold at a discounted price.…
Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily…
In 2023 Argentina is suffering from political dysfunction and soaring inflation, with consumers seeing historically low average income and diminished purchasing power. A severe drought and the upcoming presidential election are further complicating…
The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health…
Other plant-based hot drinks, specifically the national drink yerba mate, dominates other hot drinks, being a staple product in most Argentinian households. Argentina is seeing high inflation in 2023, and in response, at the beginning of the year,…
Volume sales of RTD tea are posting positive growth in both the on-trade and off- trade in Argentina in 2023. This is supporting some level of dynamism to the category. 2022 marked a rebound in off-trade volume sales as they recovered from the…
Argentina's soft drinks industry in 2023 navigates an uncertain macroeconomic landscape marked by political dysfunction and economic instability. Despite growth in GDP in 2022, driven by a significant increase in the investment rate, the outlook for…
The new labelling law enacted in September 2022 requires that companies in packaged food and non-alcoholic beverages must use packaging labels to highlight high levels of sugar, fat or salt in their products. As a consequence, it is estimated that…
Tea sales are seeing positive growth in total retail volume terms in Argentina in 2023 - the result of the increasingly positive perception of tea as a healthy option. Argentinian consumers have always been very health conscious, but the outbreak of…
Over half of consumers in Argentina have established recycling habits and are wary of their impact on the planet, shaping sustainable shopping decisions. With almost a third of consumers identifying as Zero Wasters, opportunities exist to utilise…
Sales of split air conditioners in Argentina witness a peak during summer, yet the decision to purchase such appliances is seldom impulsive. Consumers typically accumulate savings or opt for credit options to finance these relatively costly…
Argentina grappled with an economic downturn in 2023, largely triggered by the worst harvest in over a decade due to a historic drought spanning 2022-2023. The agricultural sector, a linchpin of the local economy and accounting for over half of…
The sales volume of dishwashers in Argentina continued its upward trajectory in 2023. However, considering the category's low penetration rate in Argentina, the growth witnessed during this period remained relatively moderate.
In 2023, the sales volume of food preparation appliances once again witnessed an increase, marking the fourth consecutive year of positive performance in the product area. All categories, including blenders, food processors, juice extractors, and…