Argentina

All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…

Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years…

Despite the adverse economic context in 2023, the consumption of savoury snacks in Argentina was robust, leading to strong growth in retail volume terms. The presidential elections at the end of 2023 prompted the government to reinforce social aid…

In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…

Cat litter registered the highest current value growth in pet products in Argentina in 2023, and a similar performance is expected in 2024. Sales increased well above the inflation rate, driven by the increase in the cat population as they are…

Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…

In supermarkets in Argentina, Asian concepts, the main competitors to chains, continued to experience a deep crisis at the end of the review period. As a result, some Asian supermarkets closed their businesses in Argentina and moved to Bolivia,…

Direct selling in Argentina is held to have performed positively in 2023, despite a complex and difficult economic and business context. Many direct selling companies registered strong performances in retail value sales in 2023, although there were…

Convenience retailers in Argentina were affected by the annual inflation rate, which reached a triple-digit figure in 2023. Consequently, consumers experienced a significant weakening of their purchasing power. This had some benefits for convenience…

In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the…