Argentina

In 2023, the consumption of cigars and cigarillos in Argentina experienced a slight decline in volume terms. This decline was primarily due to the import restrictions imposed by the former Alberto Fernandez government, which included a partial…

In 2023, plastic pouches maintained its dominance in ketchup packaging in Argentina, and growth was maintained. This can be attributed to the inherent advantages that this packaging format provides, as plastic pouches are lightweight and easy to…

In 2023, premium beauty and personal care in Argentina registered a strong contraction in retail volume terms, while retail value sales rose. Import restrictions were the key challenge for retail volume sales, with imports of premium beauty and…

In 2023, Argentina's beauty and personal care industry continued to experience numerous challenges, shaping results. Argentina has experienced a double-digit rate of inflation since 2007, which became a triple rate in 2023, making the inflation rate…

Airports in Argentina are becoming increasingly attractive locations for consumer foodservice players, with growth driven by the ongoing recovery of both domestic and international tourism. Increased traffic is prompting airports to invest in…

The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health…

US childrenswear firm Carter's Inc recently began producing its Carter's and OshKosh brands at a facility in Argentina’s La Rioja province. Focused on garments such as t-shirts and leggings, this factory is the company’s first in Latin America and…

In recent years, there has been a notable shift in consumer preference from store-specific cards to more versatile credit cards, allowing them to use a single card for all purchases. This shift has compelled store cards to transition into credit…

Argentina’s automotive industry struggles with limited imports and local manufacturing resulting from the pandemic, while local prices rise as high inflation rates and exchange rates against the US dollar have persistently affected the socioeconomic…

Retail sales of digestive remedies saw accelerated growth in constant value terms in 2023, as consumers returned to their busy, pre-pandemic lifestyles. With fears over the COVID-19 pandemic beginning to subside, there was notable increase in the…

During 2023, Argentina was plunged into an economic crisis, with the rate of inflation soaring to more than 100%, one of the highest in the world. With the country already struggling to comply with the conditions of a loan package from the…

Argentina is going through a situation that it has experienced on other occasions, with a shortage of dollars linked to the government controls as it seeks to avoid devaluing the local currency. Because people cannot buy US dollars at an official…

All categories of health and beauty specialists in Argentina recorded triple-digit or very close to triple-digit increases in retail current value sales growth in 2023. Optical goods stores registered the fastest growth in terms of retail current…

Over half of consumers in Argentina have established recycling habits and are wary of their impact on the planet, shaping sustainable shopping decisions. With almost a third of consumers identifying as Zero Wasters, opportunities exist to utilise…

Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily…

Fashion styles and workplace dress codes for men in Argentina have been becoming more casual for several years. This trend has recently been reinforced by changes brought about by COVID-19, most notably the wider adoption of remote/hybrid work…

While the worst cost-of-living crisis in decades is the main reason jeans is set to record a steep decline in retail volume terms in 2023, it also continues to be more exposed to the growing willingness of Argentinians to purchase second-hand clothes…

Retail sales of hosiery in Argentina have historically been concentrated in specialist stores. This is particularly the case with sheer hosiery items, which are mainly sold in outlets that also offer underwear, swimwear and nightwear. Similarly,…

Following impressive growth during the first half of the review period, chocolate spreads in Argentina saw retail volume sales contract in 2022. While the rate of decline has slowed, the category is poised to register another negative performance in…

While the Buy Now, Pay Later mechanism is still in its early stages in the country, new companies are emerging with innovative models, such as GOcuotas. Despite being relatively small, GOcuotas is experiencing remarkable growth, boasting an annual…

Charge cards represent a diminishing segment within the payment industry, primarily due to their inability to provide financing options. Consumers increasingly favour credit cards over charge cards when making purchases, further contributing to the…

Argentina’s Frontal Food Labelling Law was enacted in 2022, establishing that all packaged food and non-alcoholic drinks must bear an indelible warning stamp on the front of the packaging listing details of specific nutrients that exceed…

Retail value sales of luxury goods in Argentina increased by 88% in 2023 in current terms to stand at ARS341 billion. However, should be noted that this stealer growth was almost entirely due to the very high inflation that has been plaguing…

During 2023, sleep aids continued to benefit from the post- pandemic landscape of ongoing global economic instability, compounded by rampant inflation, which placed pressure on both middle- and low-income groups. As a result, consumers were forced to…

Despite ongoing economic instability, consumers remained keen to maintain healthy lifestyles in order to help boost their immune systems. This, alongside the expansion of health food shops, boosted retail volume sales of dietary supplements in 2023.…

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

As was the case throughout the review period, brands from womenswear, menswear and childrenswear have continued to enter apparel accessories and add more products to their established portfolios in the category in 2023. Argentina’s entrenched…

The credit market in Argentina remains highly restricted, primarily constrained to personal loans. The funds that banks receive from their clients are predominantly funnelled into a financial instrument called Leliq, which offers a lucrative…

Soft and hard cheese registered a positive current retail volume growth in 2022, with sales of soft cheese continuing performing better than hard. Rising consumer price sensitivity is set to see soft cheese volume sales outgrow hard cheese sales into…

Milk formula registered a retail volume decline for most of the review period, with this set to continue into 2023. During 2022 and into 2023, milk formula prices increased above average inflation, making the product too costly for many parents. As…

The Mercure hotel brand, part of the Accor chain, opened a new four-star establishment in Rosario in March 2023. This new luxury option in the city offers guests 137 rooms with numerous spaces and rooms for common use. The new hotel also offers a…

The pressure on household incomes due to the very high inflation that has plagued Argentinian society for some time continued to discourage consumers from investing in imaging devices during 2023. However, economic uncertainty and the erosion of…

Although plant-based yoghurt and plant-based cheese saw stronger growth from a very low base in 2023, plant-based milk remained the dominant product category within plant-based dairy in Argentina in 2023, accounting for 98% of overall sales and…

In 2023, baby and child-specific products in Argentina registered triple-digit retail value growth; however, retail volume sales declined for the ninth consecutive year. This poor performance was due to persistent economic challenges, with rising…

Appliances and electronics specialists in Argentina operated in a complex and difficult economic situation. This led to subsequent decreases in retail sales, and several specialists were forced to close the business or at last some outlets during the…

One challenge facing high watches in Argentina is that the high demand in the country exceeds what the main players can supply. This is because the national government lacks the necessary volume of US dollars for importers to bring in their products.…

Folding cartons saw strong growth in meat and seafood substitutes packaging in Argentina in 2023. Growth can be attributed to the fact that folding cartons are generally considered safe for food packaging, and can be coated to prevent harmful…

Flexible plastic remained the leading choice of packaging for ready meals in 2023. Its versatility in terms of adapting to different shapes and sizes means it can accommodate various types of meals, catering to diverse consumer preferences. This is…

In 2023, mass beauty and personal care products in Argentina registered a stronger performance than premium offerings, reversing the trend noted in 2022. Much of this was due to import barriers, which challenged the supply of premium beauty and…

In 2023, vacuum cleaners, as a product area, saw its third consecutive year of growth, marking a reversal from the downward trend observed in the previous decade. Since the onset of the pandemic, there has been an increased emphasis on purchasing…

In 2023 Argentina is suffering from political dysfunction and soaring inflation, with consumers seeing historically low average income and diminished purchasing power. A severe drought and the upcoming presidential election are further complicating…

The high inflation rate in Argentina has led to a significant increase in the use of debit cards. The government has refrained from printing higher denomination bills, and the highest available denomination is ARS2000, roughly equivalent to USD8 at…

Retail sales of dermatologicals saw a second year of healthy growth in constant value terms in 2023. The category suffered a decline during the pandemic, when consumers spent more time at home and were therefore less exposed to environments which…

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

Televisions continued to account for virtually all sales in home video in Argentina in 2023. The very positive volume growth that was recorded in televisions in 2022 continued into 2023; however, by the middle of the year, the category was…

Contact lenses and solutions in Argentina is expected to register a healthy increase in constant value sales, though volume sales are expected to fall Inflation continues to very high in 2024, though it eases somewhat, with new economic reform…

Local consumers have become accustomed to living with inflation rates that rank among the highest in the world. Besides structural and monetary causes, inflation is also influenced by people's beliefs about future price trends. Economists refer to…

Tea sales are seeing positive growth in total retail volume terms in Argentina in 2023 - the result of the increasingly positive perception of tea as a healthy option. Argentinian consumers have always been very health conscious, but the outbreak of…

Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…

Within staple foods in Argentina, retail volume sales overall are seeing only marginal growth. While the prevailing economic turmoil is partially responsible for this, an array of additional factors is contributing to adverse effects on both supply…