Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
In 2023, cigarette sales in Argentina experienced a notable retraction, primarily driven by the country’s ongoing economic crisis, which significantly impacted consumer purchasing power. The weakening economy led to a moderate decline in cigarette…
In 2023, colour cosmetics in Argentina registered a decline in retail volume terms, while price increases drove retail value sales. All nail products registered a particularly poor performance during 2023. Consumers are increasingly substituting nail…
In 2023, vending in Argentina registered exponential retail current value sales growth, although this can be explained mainly by the very high inflation rate in the country. Vending remained a small channel in the country, and insignificant compared…
Leading chains of hypermarkets in Argentina like Carrefour and Jumbo are reducing their in-store selling spaces, in order to enhance their e-commerce operations and transform them into real and proper omnichannel outlets. Such spaces are dedicated to…
Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during…
The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.
The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…
In 2023, beer in Argentina experienced negative growth, primarily influenced by a combination of rampant inflation and increasing costs of essential goods such as energy and food. These economic challenges significantly impacted both companies and…
The Argentine economy faced significant challenges in 2023, entering a recession with a GDP contraction and a notable decline in December compared to December 2022. Inflation surged, severely impacting the tobacco industry. Although official…
Though eyewear In Argentina is expected to register significant current value growth, constant value sales are expected to fall significantly. Argentina continues to have one of the highest inflation rates in the world, though it has eased somewhat…
In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…
In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics…
All home insecticides categories witnessed a decline in volume sales in 2023 for the second year in a row. In both years, sales declined due to weather-related issues. In 2023, Argentina went through one of the toughest droughts in its history, which…
Argentina experienced a highly complex economic situation characterised by rising inflation in 2023. Consumers were forced to make choices regarding which industries and categories they allocated available funds to, resulting in a decline in the…
In 2023, snacks in Argentina performed well. Despite the complexity of the economic context, with a triple-digit inflation rate and a drop in GDP, consumption registered a rise in retail volume terms across snacks categories. During the year, with…
Over 2024, ice cream in Argentina is projected to post a double-digit contraction in both retail and foodservice volume sales, due to two main factors. Firstly, the weather is expected to play a negative role, with anticipated increases in rainfall…
In 2023, chewing gum in Argentina registered positive retail volume growth for a third consecutive year, but sales remained below the 2019 pre-Coronavirus (COVID-19) pandemic level, albeit only slightly. However, this growth should be seen against…
Spectacles is the only eyewear product in Argentina that is expected to see volume sales increase in 2024. The essentialness of spectacles supports volume sales. That being said, continuing high inflation is expected to result in a significant fall…
Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…
In 2023, sugar confectionery in Argentina registered a healthy increase in retail volume sales to record the most dynamic growth performance within confectionery. However, over 2024, sugar confectionery is expected to post a contraction in retail…
In 2023, sun care in Argentina saw an increase in retail volume sales, although slower than the previous year. This weaker performance was influenced by the weather from October to December in 2023, which was colder, with more rain than the same…
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…
In 2023, current value sales in retail in Argentina experienced triple-digit growth, although this was primarily driven by very high inflation, which remained a chronic issue. Inflation reached a triple-digit rate during 2023 and the country…
All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…
Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years…
Spirits sales exhibited stagnation in terms of total volume in Argentina in 2023, as consumers' purchasing power deteriorated against rampant inflation. However, some spirits continued to outperform, notably bitters, which hold the majority of…
Despite the economic crisis, cider sales exhibited positive growth in Argentina in 2023. This growth was driven by an increasing number of consumers regularly choosing cider over sparkling wine and beer. Significant investments were observed from…
Argentina found itself navigating through turbulent economic waters in 2023, grappling with political dysfunction and economic instability against the backdrop of one of the world's highest inflation rates. The prevailing macroeconomic environment…
Flexible plastic is the dominant pack type for fresh milk in Argentina. This is primarily attributed to its cost-effectiveness relative to alternatives, such as brick liquid cartons. Notably, its durability and resistance to breakage play a crucial…
Gardening in Argentina saw robust triple-digit value growth in 2023, bolstered by the significant increase in interest and sales in the gardening industry following the pandemic. Following the onset of the pandemic, there was a noticeable increase in…
The pet care industry in Argentina continued to experience a variety of challenges in 2023 due to macroeconomic instability. Inflation is chronic, with double-digit growth since 2007, and triple-digit growth of 133% in 2023, which was the highest…
Skin care in Argentina registered solid growth in retail volume terms in 2023, exceeding pre-pandemic levels. The COVID-19 pandemic significantly impacted skin care consumption and daily habits in Argentina, with consumers increasing their use of…
In 2023, value sales of retail tissue rose notably, although this growth was primarily driven by price increases. The trend of companies calling back employees to the office, albeit in hybrid working schemes, has had a noticeable impact on…
Consumers in Argentina continued to migrate to discounters in search of low prices, discounts and price promotions, given the complex and difficult economic context in the country. Discounters offer a broad portfolio of private label options covering…
Chocolate confectionery in Argentina registered an increase in retail volume sales in 2023, albeit modest and slower than the increments for gum and sugar confectionery. However, the demand for chocolate confectionery fell much more slowly than for…
Although the market volume of the hand dishwashing category in Argentina dropped in 2023, its sales climbed in current value terms. The market volume of hand dishwashing fell for the third year in a row, mainly due to the reduced number of meals…
2023 was an extremely challenging year for consumer foodservice in Argentina, with skyrocketing inflation and steep price hikes throughout. Brands were forced to frequently raise prices, sometimes as often as weekly, to minimise losses. Consumer…
Argentina faced an uncertain macroeconomic scenario due to political disfunction and economic instability, with one of the highest inflation rates in the world, although according to Comisión Económica para América Latina y Caribe (CEPAL), gross…
The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of…
Sunglasses in Argentina is expected to register both a steep fall in volume and constant value sales, as inflation continues to be very high in 2024. As such, consumers trade down and also prioritise essential eyewear products such as spectacles. One…
Flexible plastic continued to lead sugar confectionery packaging in Argentina in 2023, thanks to providing advantages such as excellent barrier properties, which protect sugar confectionery from external factors such as light, air, and moisture,…
Strong sales in homewares in Argentina in 2023 were supported by consumers’ ongoing demand for aesthetic designs in dining. This, in turn, has resulted in robust growth for beverageware, for example, in line with the trend for elegant kitchens.…
Sales in home improvement in Argentina in 2023 continued to be driven by cross-category trends focused on enhancing living spaces. The era of the pandemic lockdowns led many consumers to focus investments on their homes and gardens, with a strong…
Home furnishings saw strong sales in Argentina in 2023, driven by the ongoing emphasis consumers have been placing on their home surroundings since the era of the pandemic. Bath textiles is one strong subcategory of note, driven by the expansion of…
During 2023, despite economic contraction and very high inflation, video games in Argentina managed to post sales growth, both in current and constant value terms, as children continued to migrate to video games, away from traditional toys and games.…
In 2023, dog food sales in Argentina registered positive growth in retail volume terms and a similar trend is expected in 2024 but at a lower rate due to the complex economic situation. As a result of the decline in purchasing power, many dog owners…
Cat food in Argentina registered strong growth in retail volume terms in 2023, and further growth is expected in 2024, albeit at a lower rate due to a slowdown in cat adoptions as a result of the complex economic situation. Cat owners seem keen to…
During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…
In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally…
In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in…