Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
While total current value sales growth for cooking ingredients and meals in Argentina in 2023 is set to be up markedly on the previous year, this is primarily because the country’s already chronically high inflation has skyrocketed due to the sharp…
In recent years, there has been a notable shift in consumer preference from store-specific cards to more versatile credit cards, allowing them to use a single card for all purchases. This shift has compelled store cards to transition into credit…
Open loop pre-paid cards initially gained significant traction, targeting individuals without a financial history to access traditional credit cards, particularly those in lower socioeconomic levels. However, the momentum of this segment has…
The credit card business has become less lucrative for banks, primarily serving as a means to entice customers to deposit their salaries into banking institutions. The prevalent monthly inflation in Argentina has soared to alarming levels. Banks face…
The high inflation rate in Argentina has led to a significant increase in the use of debit cards. The government has refrained from printing higher denomination bills, and the highest available denomination is ARS2000, roughly equivalent to USD8 at…
Banks in Argentina are grappling with a complex situation as the promotion of credit cards has become less lucrative. The regulated interest rates imposed by the Central Bank have limited the profitability of offering credit cards. Both the interest…
The credit market in Argentina remains highly restricted, primarily constrained to personal loans. The funds that banks receive from their clients are predominantly funnelled into a financial instrument called Leliq, which offers a lucrative…
While the Buy Now, Pay Later mechanism is still in its early stages in the country, new companies are emerging with innovative models, such as GOcuotas. Despite being relatively small, GOcuotas is experiencing remarkable growth, boasting an annual…
Charge cards represent a diminishing segment within the payment industry, primarily due to their inability to provide financing options. Consumers increasingly favour credit cards over charge cards when making purchases, further contributing to the…
Within staple foods in Argentina, retail volume sales overall are seeing only marginal growth. While the prevailing economic turmoil is partially responsible for this, an array of additional factors is contributing to adverse effects on both supply…
The rice sector in Argentina is witnessing a significant downturn in 2023, following a period of relatively robust performance the previous year. The previous boost in volume sales, facilitated by government-imposed price controls in 2022 that kept…
Against the backdrop of diminishing purchasing power and soaring inflation in Argentina, private label products have carved a niche for themselves, often at the expense of branded goods, within processed meat and seafood. The review period has…
Processed fruits and vegetables is subject to inflationary pressures in 2023. Notably, industry stalwarts like Mc Cain have withdrawn from the national Precios Justos programme, a move aligned with strategies to bolster profitability. 2023 has seen…
In 2022, breakfast cereals in Argentina suffered stagnant sales in volume terms, and in 2023 the category is seeing a marginal decline. This dip is down to the repercussions of the labelling law introduced towards the end of 2021, which has altered…
In baked goods in Argentina packaged flat bread and packaged leavened bread lead growth in retail volume sales for 2023. This surge in demand is partly attributed to the relatively low household penetration of packaged bread compared with its…
In recent years, the adverse and unpredictable economic situation in Argentina in general and high inflation in particular have put pressure on demand for health and wellness staple foods, due largely to the higher prices that are inevitably charged…
During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…
Argentina’s Frontal Food Labelling Law was enacted in 2022, establishing that all packaged food and non-alcoholic drinks must bear an indelible warning stamp on the front of the packaging listing details of specific nutrients that exceed…
While total retail volume of hot drinks overall declined in Argentina over the course of 2022, volume sales increased in the vast majority of health and wellness hot drinks categories and this can be regarded as a clear sign of the strong shift…
The preference for plant-based food and beverages continues to increase among the population of Argentina. In addition to the obvious desire to reduce the amount of animal-derived products in one’s diet with the aim of improving long-term health…