Argentina

The rice sector in Argentina is witnessing a significant downturn in 2023, following a period of relatively robust performance the previous year. The previous boost in volume sales, facilitated by government-imposed price controls in 2022 that kept…

Against the backdrop of diminishing purchasing power and soaring inflation in Argentina, private label products have carved a niche for themselves, often at the expense of branded goods, within processed meat and seafood. The review period has…

Processed fruits and vegetables is subject to inflationary pressures in 2023. Notably, industry stalwarts like Mc Cain have withdrawn from the national Precios Justos programme, a move aligned with strategies to bolster profitability. 2023 has seen…

In 2022, breakfast cereals in Argentina suffered stagnant sales in volume terms, and in 2023 the category is seeing a marginal decline. This dip is down to the repercussions of the labelling law introduced towards the end of 2021, which has altered…

In baked goods in Argentina packaged flat bread and packaged leavened bread lead growth in retail volume sales for 2023. This surge in demand is partly attributed to the relatively low household penetration of packaged bread compared with its…

In recent years, the adverse and unpredictable economic situation in Argentina in general and high inflation in particular have put pressure on demand for health and wellness staple foods, due largely to the higher prices that are inevitably charged…

During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…

Argentina’s Frontal Food Labelling Law was enacted in 2022, establishing that all packaged food and non-alcoholic drinks must bear an indelible warning stamp on the front of the packaging listing details of specific nutrients that exceed…

While total retail volume of hot drinks overall declined in Argentina over the course of 2022, volume sales increased in the vast majority of health and wellness hot drinks categories and this can be regarded as a clear sign of the strong shift…

The preference for plant-based food and beverages continues to increase among the population of Argentina. In addition to the obvious desire to reduce the amount of animal-derived products in one’s diet with the aim of improving long-term health…

Demand for health and wellness cooking ingredients and meals remains under pressure during 2022 as inflation continued to accelerate. 2022 saw Argentina’s ongoing economic crisis and the plummeting exchange value of the Argentinean peso fuelling…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Argentina’s automotive industry struggles with limited imports and local manufacturing resulting from the pandemic, while local prices rise as high inflation rates and exchange rates against the US dollar have persistently affected the socioeconomic…

Value sales of premium and luxury cars grew by 82% in current terms in 2023 to total ARS118.4 billion by the end of the year. With high inflation eroding the value of savings and making spending on credit more appealing, many of Argentina’s…

Personal luxury retail value sales rose by 93% in current terms in 2023 to reach ARS114.7 billion, with the strongest growth recorded by the leading brand owners such as France Argentine Cosmetics SA and Puig Argentina SA. This very positive sales…

Retail value sales of luxury goods in Argentina increased by 88% in 2023 in current terms to stand at ARS341 billion. However, should be noted that this stealer growth was almost entirely due to the very high inflation that has been plaguing…

Value sales of fine wines/champagne and spirits grew by more than 100% to total ARS14 billion in 2023, with demand boosted by the growing consumer appetite for experiences and enjoyment during the post-pandemic era. Entertaining and socialising with…

Despite macroeconomic adversity on a global scale, tourist demand was on the rise in 2023 as growing numbers of foreign visitors decided to take their holidays in Argentina. This represents an improvement on 2021 and 2022, when travel restrictions…

Sales of yoghurt and sour milk products is set to decline in retail volume terms in 2023, driven by decreased purchasing power, with prices increasing well above the average inflation rate. The performance of drinking yoghurt is expected to be weaker…

Other plant-based milk registered a decline in retail volume terms in 2022, which is set to continue in 2023, with economic hardship leading many consumers to reorganise their budgets. This negatively impacts other plant-based milk products, with an…

In 2022, cream was the most dynamic in retail volume terms among other dairy, and it is set to record another expansion in 2023. The good performance is explained by launches over the review period, leading to a stronger supply, with new pack sizes…

In 2022, the government replaced the national programme Precios Cuidados with Precios Justos; an agreement between the government and leading companies to provide lower-price alternatives to consumers. The main difference between Precios Cuidados…

In 2023, retail volume sales of dairy products and alternatives is expected to decline in most categories. The poor performance is the consequence of high sales levels reached in 2020, due to the outbreak of COVID-19 and home seclusion, with many…

Soft and hard cheese registered a positive current retail volume growth in 2022, with sales of soft cheese continuing performing better than hard. Rising consumer price sensitivity is set to see soft cheese volume sales outgrow hard cheese sales into…

Butter and spreads registered a decline in retail volume sales in 2022, which is set to continue throughout 2023. The decline results from the high level of sales reached in 2020 during the pandemic, with many people preparing home-made meals.…

Milk formula registered a retail volume decline for most of the review period, with this set to continue into 2023. During 2022 and into 2023, milk formula prices increased above average inflation, making the product too costly for many parents. As…

Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…

Weight management and wellbeing saw a mixed performance in 2023, in view of the ongoing economic crisis. Such products are mostly expensive, as well as being viewed as non-essential, and are therefore financially out of reach for lower-income…

Having experienced a boom in demand during the pandemic years, retail volume sales of vitamins saw a more muted performance in 2023. With concerns around the COVID-19 outbreak beginning to subside, consumers were less concerned about boosting their…

Retail sales of sports nutrition products continued to grow strongly in constant value terms in 2023, despite restrictive measures on imports, as the government sought to protect its reserves. While the global creatine shortage led to some supply…

During 2023, sleep aids continued to benefit from the post- pandemic landscape of ongoing global economic instability, compounded by rampant inflation, which placed pressure on both middle- and low-income groups. As a result, consumers were forced to…

Retail volume sales of paediatric cough, cold and allergy (hay fever) remedies saw positive growth for the second consecutive year in 2023. With the resumption of pre-pandemic lifestyles, including the return of students to school and infants to…

The proportion of the Argentinian population claiming to smoke declined in 2023, continuing the trend of previous years of the review period. This was driven mainly by a decline in smoking amongst women, with prevalence amongst men decreasing at a…

Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…

With consumers spending more time in front of screens, whether as a result of home working or e-learning, retail sales of eye care products continued to see healthy growth in constant value terms in 2023. The COVID-19 pandemic led to an increased use…

Retail sales of digestive remedies saw accelerated growth in constant value terms in 2023, as consumers returned to their busy, pre-pandemic lifestyles. With fears over the COVID-19 pandemic beginning to subside, there was notable increase in the…

Despite ongoing economic instability, consumers remained keen to maintain healthy lifestyles in order to help boost their immune systems. This, alongside the expansion of health food shops, boosted retail volume sales of dietary supplements in 2023.…

Retail sales of dermatologicals saw a second year of healthy growth in constant value terms in 2023. The category suffered a decline during the pandemic, when consumers spent more time at home and were therefore less exposed to environments which…

Retail sales of cough, cold and allergy (hay fever) remedies saw another year of healthy growth in constant value terms in 2023. With the resumption of pre-pandemic lifestyles, including a return to work, school and social activities, consumers…

During 2023, Argentina was plunged into an economic crisis, with the rate of inflation soaring to more than 100%, one of the highest in the world. With the country already struggling to comply with the conditions of a loan package from the…

Retail volume sales of analgesics rebounded in 2023, following a two-year period of decline. While the COVID-19 pandemic boosted demand for acetaminophen (paracetamol), which was the only analgesic recommended by the government to alleviate the…

Argentina is going through a situation that it has experienced on other occasions, with a shortage of dollars linked to the government controls as it seeks to avoid devaluing the local currency. Because people cannot buy US dollars at an official…

Domestic tourism continues to see very positive development with large mobilisations of people throughout the country. This is being supported by several factors. On one hand, the access to US dollars to travel abroad is very limited and very…

The Mercure hotel brand, part of the Accor chain, opened a new four-star establishment in Rosario in March 2023. This new luxury option in the city offers guests 137 rooms with numerous spaces and rooms for common use. The new hotel also offers a…

In booking overall, Despegar.com maintains a clear lead in 2023, with its closest competitor, Almundo, a distant second. Despegar.com is also showing the fastest growth amongst the top five players in booking. A notable change in the financial world…

After the suspension of the flights of several international airlines to Argentina due to the COVID-19 crisis, many airlines are beginning to recover interest in the country and resuming their flights to Argentina. These include Ethiopian Airlines,…

The increase in beer packaging unit volumes in Argentina can be attributed to a notable shift in consumer preferences towards beer as their preferred alcoholic beverage due to the introduction of new flavours, styles and brands, leading to stronger…

2023 saw wearable electronics remain one of the most dynamic categories in Argentina’s consumer electronics industry, with the very strong performances recorded in smart wearables and activity watch (digital) underpinning a strong increase in demand…

The positive volume growth that has been recorded in sales of portable players since 2020 can be attributed entirely to the huge boom that has been seen in demand for wireless speakers. While demand in all other categories of portable players has…

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…