Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…
During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…
In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally…
In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in…
In 2023, colour cosmetics in Argentina registered a decline in retail volume terms, while price increases drove retail value sales. All nail products registered a particularly poor performance during 2023. Consumers are increasingly substituting nail…
In 2023, Argentina's beauty and personal care industry continued to experience numerous challenges, shaping results. Argentina has experienced a double-digit rate of inflation since 2007, which became a triple rate in 2023, making the inflation rate…
In 2023, bath and shower in Argentina registered an overall decline in retail volume sales, with the triple-digit growth in retail value driven by price increases. With the threat of COVID-19 significantly reduced, the demand for hand sanitisers…
In 2023, baby and child-specific products in Argentina registered triple-digit retail value growth; however, retail volume sales declined for the ninth consecutive year. This poor performance was due to persistent economic challenges, with rising…
Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…
In 2023, vending in Argentina registered exponential retail current value sales growth, although this can be explained mainly by the very high inflation rate in the country. Vending remained a small channel in the country, and insignificant compared…
The challenging economic landscape in Argentina during 2023 was characterised by a combination of negative GDP growth and soaring inflation rates, reaching triple digits for the first time in over three decades. These macroeconomic challenges were…
In supermarkets in Argentina, Asian concepts, the main competitors to chains, continued to experience a deep crisis at the end of the review period. As a result, some Asian supermarkets closed their businesses in Argentina and moved to Bolivia,…
Small local grocers in Argentina continued to cede some ground to or lose competitiveness with regard to modern grocery retailers like supermarkets, hypermarkets, convenience stores and discounters during 2023. In a context of very high inflation,…
The National Institute of Social Services for Retirees and Pensioners (PAMI) is the public institution charged with providing healthcare coverage to elderly people in Argentina, a remit that includes the distribution of Rx/reimbursement adult…
In 2023, value sales of retail tissue rose notably, although this growth was primarily driven by price increases. The trend of companies calling back employees to the office, albeit in hybrid working schemes, has had a noticeable impact on…
In 2023, current value sales in retail in Argentina experienced triple-digit growth, although this was primarily driven by very high inflation, which remained a chronic issue. Inflation reached a triple-digit rate during 2023 and the country…
Retail e-commerce In Argentina was the most dynamic channel in retailing. However, higher, exponential retail current value growth in 2023, compared with 2021 and 2022, was mainly due to very high inflation, which reached a triple-digit rate. While…
In 2023, both light and heavy incontinence categories experienced moderate growth in Argentina, albeit driven by different factors. Light incontinence products tend to exhibit a more volatile sales cycle, influenced by external factors such as…
Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per…
Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…
Leading chains of hypermarkets in Argentina like Carrefour and Jumbo are reducing their in-store selling spaces, in order to enhance their e-commerce operations and transform them into real and proper omnichannel outlets. Such spaces are dedicated to…
Home products specialists in Argentina derived some positive effects from the very high inflation and currency exchange rate devaluation in the country in 2023. This was because Argentinian consumers found a number of opportunities to offset the…
All categories of health and beauty specialists in Argentina recorded triple-digit or very close to triple-digit increases in retail current value sales growth in 2023. Optical goods stores registered the fastest growth in terms of retail current…
The competitive landscape of general merchandise stores in Argentina witnessed significant disruption towards the end of the review period as Falabella closed its stores and left the country. As a result, the Mexican enterprise Coppel was the only…
Consumers in Argentina continued to migrate to discounters in search of low prices, discounts and price promotions, given the complex and difficult economic context in the country. Discounters offer a broad portfolio of private label options covering…
Direct selling in Argentina is held to have performed positively in 2023, despite a complex and difficult economic and business context. Many direct selling companies registered strong performances in retail value sales in 2023, although there were…
Convenience retailers in Argentina were affected by the annual inflation rate, which reached a triple-digit figure in 2023. Consequently, consumers experienced a significant weakening of their purchasing power. This had some benefits for convenience…
The year 2023 witnessed a notable expansion in the market for away-from-home tissue and hygiene products in Argentina, driven by heightened touristic and gastronomic activities. With more people spending time outdoors and an uptick in inbound tourism…
Appliances and electronics specialists in Argentina operated in a complex and difficult economic situation. This led to subsequent decreases in retail sales, and several specialists were forced to close the business or at last some outlets during the…
In apparel and footwear specialists in Argentina prices increased well above the general rate of inflation in 2021 and 2022. However, in 2023, the situation was reversed, with prices of apparel and footwear rising at a lower level than the general…
Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during…
In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the…
All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…
In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics…
All home insecticides categories witnessed a decline in volume sales in 2023 for the second year in a row. In both years, sales declined due to weather-related issues. In 2023, Argentina went through one of the toughest droughts in its history, which…
The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.
Although the market volume of the hand dishwashing category in Argentina dropped in 2023, its sales climbed in current value terms. The market volume of hand dishwashing fell for the third year in a row, mainly due to the reduced number of meals…
Bleach sales declined in 2023 for the third year in a row. The category saw sales rocket in 2020 due to the COVID-19 pandemic and fears about infection with the SARS-CoV-2 virus. However, in the following years, bleach sales plummeted due to the…
Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years…
Argentina is seeing a rising number of street stalls and kiosks offering consumer foodservice products, with hot dogs, sandwiches and pre-prepared salads being particularly prevalent. Some of these operators have incorporated seating areas for at…
A large proportion of outlets in self-service cafeterias in Argentina comprises stores that sell food by weight, mostly operated by individuals of Asian origin. During the pandemic, as a consequence of working from home, many of these stores had to…
Limited-service restaurants focused on burgers continued to expand significantly in terms of number of outlets in 2023, with both well-established foreign chains and local brands benefitting. Local player Mostaza mirrored the approach of major global…
2023 began well for full-service restaurants in Argentina. However, as inflation accelerated around the middle of the year, consumption began to slow considerably, with only slightly positive growth recording in terms of number of transactions for…
2023 was an extremely challenging year for consumer foodservice in Argentina, with skyrocketing inflation and steep price hikes throughout. Brands were forced to frequently raise prices, sometimes as often as weekly, to minimise losses. Consumer…
Airports in Argentina are becoming increasingly attractive locations for consumer foodservice players, with growth driven by the ongoing recovery of both domestic and international tourism. Increased traffic is prompting airports to invest in…
Since the onset of the COVID-19 pandemic Argentina has seen significant growth in independent specialist coffee and tea shops, particularly through small outlets serving customers from a window without tables or seating space, catering more to…
In the wake of the pandemic a significant shift in consumer behaviour was seen as people started spending more time outside their homes in 2022. There was a rise in on-the-go consumption, which necessitated a change in the way products were packaged.…
Argentina faced an uncertain macroeconomic scenario due to political disfunction and economic instability, with one of the highest inflation rates in the world, although according to Comisión Económica para América Latina y Caribe (CEPAL), gross…
The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…
One challenge facing high watches in Argentina is that the high demand in the country exceeds what the main players can supply. This is because the national government lacks the necessary volume of US dollars for importers to bring in their products.…