Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…
Spirits sales exhibited stagnation in terms of total volume in Argentina in 2023, as consumers' purchasing power deteriorated against rampant inflation. However, some spirits continued to outperform, notably bitters, which hold the majority of…
The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of…
Despite the economic crisis, cider sales exhibited positive growth in Argentina in 2023. This growth was driven by an increasing number of consumers regularly choosing cider over sparkling wine and beer. Significant investments were observed from…
In 2023, beer in Argentina experienced negative growth, primarily influenced by a combination of rampant inflation and increasing costs of essential goods such as energy and food. These economic challenges significantly impacted both companies and…
Argentina found itself navigating through turbulent economic waters in 2023, grappling with political dysfunction and economic instability against the backdrop of one of the world's highest inflation rates. The prevailing macroeconomic environment…
The Argentine economy faced significant challenges in 2023, entering a recession with a GDP contraction and a notable decline in December compared to December 2022. Inflation surged, severely impacting the tobacco industry. Although official…
Sunglasses in Argentina is expected to register both a steep fall in volume and constant value sales, as inflation continues to be very high in 2024. As such, consumers trade down and also prioritise essential eyewear products such as spectacles. One…
Spectacles is the only eyewear product in Argentina that is expected to see volume sales increase in 2024. The essentialness of spectacles supports volume sales. That being said, continuing high inflation is expected to result in a significant fall…
Though eyewear In Argentina is expected to register significant current value growth, constant value sales are expected to fall significantly. Argentina continues to have one of the highest inflation rates in the world, though it has eased somewhat…
Contact lenses and solutions in Argentina is expected to register a healthy increase in constant value sales, though volume sales are expected to fall Inflation continues to very high in 2024, though it eases somewhat, with new economic reform…
In 2023, the consumption of cigars and cigarillos in Argentina experienced a slight decline in volume terms. This decline was primarily due to the import restrictions imposed by the former Alberto Fernandez government, which included a partial…
In 2023, cigarette sales in Argentina experienced a notable retraction, primarily driven by the country’s ongoing economic crisis, which significantly impacted consumer purchasing power. The weakening economy led to a moderate decline in cigarette…
In 2023, PET jars saw an increase in its unit volumes and share within chocolate spreads packaging in Argentina, at the expense of glass jars. This can be attributed to the fact that PET jars are lightweight, which reduces shipping costs and the…
In 2023, plastic pouches maintained its dominance in ketchup packaging in Argentina, and growth was maintained. This can be attributed to the inherent advantages that this packaging format provides, as plastic pouches are lightweight and easy to…
Folding cartons saw strong growth in meat and seafood substitutes packaging in Argentina in 2023. Growth can be attributed to the fact that folding cartons are generally considered safe for food packaging, and can be coated to prevent harmful…
Most shelf-stable tomatoes are packaged in metal food cans in Argentina. However, for another consecutive year, the share of brick liquid cartons increased in shelf-stable tomatoes in 2023, primarily due to the preservation and dispensing…
Although plant-based yoghurt and plant-based cheese saw stronger growth from a very low base in 2023, plant-based milk remained the dominant product category within plant-based dairy in Argentina in 2023, accounting for 98% of overall sales and…
Flexible plastic remained the leading choice of packaging for ready meals in 2023. Its versatility in terms of adapting to different shapes and sizes means it can accommodate various types of meals, catering to diverse consumer preferences. This is…
Flexible plastic is the dominant pack type for fresh milk in Argentina. This is primarily attributed to its cost-effectiveness relative to alternatives, such as brick liquid cartons. Notably, its durability and resistance to breakage play a crucial…
Flexible plastic continued to lead sugar confectionery packaging in Argentina in 2023, thanks to providing advantages such as excellent barrier properties, which protect sugar confectionery from external factors such as light, air, and moisture,…
Although it was already the leading type of packaging in dried baby food in Argentina in 2023, flexible plastic saw an increase in its share, because this packaging format allows for portion-sized servings of dried baby food, facilitating parents to…
Strong sales in homewares in Argentina in 2023 were supported by consumers’ ongoing demand for aesthetic designs in dining. This, in turn, has resulted in robust growth for beverageware, for example, in line with the trend for elegant kitchens.…
Sales in home improvement in Argentina in 2023 continued to be driven by cross-category trends focused on enhancing living spaces. The era of the pandemic lockdowns led many consumers to focus investments on their homes and gardens, with a strong…
Home furnishings saw strong sales in Argentina in 2023, driven by the ongoing emphasis consumers have been placing on their home surroundings since the era of the pandemic. Bath textiles is one strong subcategory of note, driven by the expansion of…
Home and garden in Argentina saw significant triple-digit value growth in 2023, notwithstanding the continued global economic and geopolitical uncertainties. Indeed, consumers have been investing in their homes and gardens since the lockdowns of the…
Gardening in Argentina saw robust triple-digit value growth in 2023, bolstered by the significant increase in interest and sales in the gardening industry following the pandemic. Following the onset of the pandemic, there was a noticeable increase in…
During 2023, despite economic contraction and very high inflation, video games in Argentina managed to post sales growth, both in current and constant value terms, as children continued to migrate to video games, away from traditional toys and games.…
Value sales for traditional toys and games in Argentina continued to be significantly lower than for video games in 2023, with the gap widening even further, and with all products seeing constant value sales falling. Continuing soaring inflation…
Argentina toys and games continued to be impacted by the economy facing severe difficulties in 2023, with the country’s inflation rate being one of the highest in the world and continuing to climb and reaching three digit figures. As such, though…
Cat litter registered the highest current value growth in pet products in Argentina in 2023, and a similar performance is expected in 2024. Sales increased well above the inflation rate, driven by the increase in the cat population as they are…
The pet care industry in Argentina continued to experience a variety of challenges in 2023 due to macroeconomic instability. Inflation is chronic, with double-digit growth since 2007, and triple-digit growth of 133% in 2023, which was the highest…
As seen during the review period, sales of other pet food in Argentina continued to decline in retail volume terms in 2023, mainly due to the population decline of other pets, and this trend is set to continue into 2024. Due to the pet humanisation…
In 2023, dog food sales in Argentina registered positive growth in retail volume terms and a similar trend is expected in 2024 but at a lower rate due to the complex economic situation. As a result of the decline in purchasing power, many dog owners…
Cat food in Argentina registered strong growth in retail volume terms in 2023, and further growth is expected in 2024, albeit at a lower rate due to a slowdown in cat adoptions as a result of the complex economic situation. Cat owners seem keen to…
PET bottles remained the dominant pack type in soft drinks packaging in Argentina, accounting for more than two thirds of total soft drinks retail unit packaging volumes in 2023, with this expected to continue over the forecast period. This pack type…
Flexible packaging remained the dominant pack type in hot drinks packaging in Argentina, with its dominance expected to continue over the forecast period. Flexible packaging is popular thanks to its affordability, durability and convenience over…
In 2023, sun care in Argentina saw an increase in retail volume sales, although slower than the previous year. This weaker performance was influenced by the weather from October to December in 2023, which was colder, with more rain than the same…
Skin care in Argentina registered solid growth in retail volume terms in 2023, exceeding pre-pandemic levels. The COVID-19 pandemic significantly impacted skin care consumption and daily habits in Argentina, with consumers increasing their use of…
In 2023, premium beauty and personal care in Argentina registered a strong contraction in retail volume terms, while retail value sales rose. Import restrictions were the key challenge for retail volume sales, with imports of premium beauty and…
In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…
In 2023, men's grooming in Argentina recorded triple-digit retail value growth, driven by rising inflation.
In 2023, mass beauty and personal care products in Argentina registered a stronger performance than premium offerings, reversing the trend noted in 2022. Much of this was due to import barriers, which challenged the supply of premium beauty and…
Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…
During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…
In 2023, all depilatories products in Argentina registered positive growth in retail value and volume terms. The peak of tourism in 2022 and 2023 positively impacted growth while hotter weather boosted sales. Sales for depilatories is traditionally…
In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in…
In 2023, colour cosmetics in Argentina registered a decline in retail volume terms, while price increases drove retail value sales. All nail products registered a particularly poor performance during 2023. Consumers are increasingly substituting nail…
In 2023, Argentina's beauty and personal care industry continued to experience numerous challenges, shaping results. Argentina has experienced a double-digit rate of inflation since 2007, which became a triple rate in 2023, making the inflation rate…
In 2023, bath and shower in Argentina registered an overall decline in retail volume sales, with the triple-digit growth in retail value driven by price increases. With the threat of COVID-19 significantly reduced, the demand for hand sanitisers…