Apparel, Clothing and Footwear

Womenswear in Nigeria recorded a strong decline in volume sales in 2023 due to the challenging economic conditions in the country, with value growth being largely due to significant price increases. High inflation limited consumer spending power…

As the largest category within apparel, the trend visible in the overall apparel category is, naturally, also visible in womenswear in 2023, namely a decline in volume terms and muted current value sales as a result of a growth boom during the…

As inflation in Poland continues to outpace the EU average, many Polish consumers are curtailing their expenditure on non-essential items like apparel. They are opting for more affordable brands, private label, and second-hand items. Women's wear…

The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…

Inflation has shaped how Romanians make purchases, with impulse shopping now declining. However, demand for womenswear remained high in 2023, as consumers prefer to wait for discounts or sometimes even to buy in instalments rather than giving up…