Alcoholic Drinks

In 2022, the local alcohol industry in Taiwan continued to struggle following the outbreak of COVID-19, with bars and restaurants remaining well below capacity compared to 2019. This led to a dominance of sales in the off-trade, with an…

2022 marked a significant step in Brazil’s post-COVID-19 recovery, as consumers began to fully embrace socialisation and return to their former habits. Many people went back to their offices, resumed open-air sports, and reconnected with friends by…

In 2022, the Kenyan alcoholic beverages sector witnessed both volume and value sales expansion, riding on the coattails of a burgeoning youth demographic and a recovery phase following the stringent COVID-19 regulations that gave a much-needed boost…

In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a…

By 2022, retail sales of alcoholic drinks were able to recover to 2019 volume levels. Nonetheless, inflationary pressures and tight budgets continued to have a negative impact on on-trade sales. Beer is by far the largest category due to its broad…

Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period.…

In 2022, on-trade alcoholic drinks sales posted positive total volume growth, while off-trade sales saw much lower growth rates. The COVID-19 pandemic strongly impacted sales of alcoholic drinks in Denmark in 2020, with all categories posting a sharp…

In 2022, the sales of alcoholic drinks experienced a notable increase as COVID-19 restrictions were lifted. The normalisation of both off-trade and on-trade channels, without capacity limitations and with pre-pandemic operating hours, played a…

The alcoholic drinks market in Algeria is still relatively underdeveloped, with significantly larger volumes being generated by more traditional categories such as lager, still red wine, whiskies or vodka. The religious environment in what is a…

Overall, alcoholic drinks continued to grow in total volume sales terms in 2022, albeit at a more moderate pace than in 2021, while maintaining low double-digit total current value growth. The main reason for continuous positive development was the…

Beer witnessed a trend for more premium, perceived healthier and more expensive products like ale, which also benefited from the return to the on-trade channel as Coronavirus (COVID-19) restrictions were lifted. The prices of beer and other types of…

Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…

While alcoholic drinks in Hungary recorded substantially improved growth in total current value sales in 2022, this was primarily due to soaring inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and…

In 2022, alcoholic drinks witnessed a strong recovery in on-trade sales, which came at the expense of off-trade sales. As COVID-19 became manageable and public life normalised, consumers resumed their going out habits, resulting in a significant…

With the easing of Coronavirus (COVID-19) threat and related restrictions, the reopening of hotels and restaurants and rebound in tourism flows led to healthy on- and off-trade volume growth of alcoholic drinks in 2022. As the purchase of alcohol can…

The alcoholic drinks landscape registered an overall decline in 2022, with a key reason being the re-opening of borders following the outbreak of COVID-19. As such, the number of Belgians crossing the border to buy alcohol, mainly from France and…

2022 proved to be a fairly decent year for alcoholic drinks in Kazakhstan overall, albeit with different drivers supporting or suppressing different categories. Wine was the strongest performer, thanks to the emerging prosecco trend and the fact…

The reopening of the market and increase in tourism had a strong impact on alcoholic drinks’ performance in 2022. While total volume sales of alcoholic drinks did not return to the 2019 pre-pandemic level. Despite the fast growth in on-trade…

In 2022, alcoholic drinks in Finland experienced an overall decline in total volume sales. While this decline affected some categories, there was significant movement within different segments. For example, cider faced challenges due to its maturity…

The sale and consumption of alcoholic drinks are illegal in Kuwait and, therefore, 100% of sales generated in Kuwait’s alcoholic drinks industry comes from non alcoholic beer. The category saw an upturn in its performance in 2022 as it witnessed some…