Alcoholic Drinks

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

Beer sales continued to record a healthy growth rate in 2019, with particularly dynamic performances seen in Nigeria and Cameroon. However, this has come to an abrupt halt in 2020, with the arrival of Coronavirus (COVID-19) resulting in a slump in…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

There are no sales of cider/perry products in Tunisia, with the situation not expected to change over the forecast period.

Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

The alcoholic drinks market in Algeria is still relatively underdeveloped, with significantly larger volumes being generated by more traditional categories such as lager, still red wine, whiskies or vodka. The religious environment in what is a…

While alcoholic drinks are no longer being impacted by the COVID-19 pandemic in 2022, global inflation is impacting pricing and consumers incomes. This is leading to downtrading and is especially impacting premium and luxury brands. Meanwhile, the…

Having seen a marked decline in 2020 as a result of the COVID-19 pandemic, beer volume sales continued recovering in Algeria by growing in 2022, with a similar positive growth rate as in 2021. In current value terms, the overall performance of beer…

Spirits returned to seeing positive volume growth in both 2021 and 2022, having experienced a year of decline in 2020, including a particularly steep fall in sales in the on-trade, due to the COVID-19 pandemic. In 2022, spirits saw on-trade growth…

Sales of wine saw a significant decline in volume terms in 2020 due to lockdown and foodservice closures as a result of COVID-19. In 2021, given the importance attached to the social and celebratory aspect of wine drinking, the recovery of the…

2022 saw the landscape for alcoholic drinks in Egypt post positive growth, witnessing healthier competition. Over the review period, frequent product shortages were noted, especially during 2021, due to the unstable supply chain, logistics, and…

After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco's economy stood at 1.3% in 2022, due to an unfavourable economic situation, especially for the agricultural sector, which was…

After seeing a notable rebound in total volume sales in 2021, due to the lifting of the COVID-19 lockdown bans, and with growth continuing in 2022, the consumption of alcoholic drinks increased to beyond the pre-pandemic level. This was due to the…

The year 2022 was a strong year of recovery for alcoholic drinks in Tunisia in current value and volume terms. Almost all restaurants, hotels, bars and remained closed for two years during the COVID-19 pandemic and the re-opening of all…

Beer continued to lead the market for alcoholic drinks in Egypt in 2022, remaining the most popular alcoholic choice among consumers. Given the reasonable price, it remained the most affordable option for the average consumer, with prices for beer…

Following free trade agreements signed by Morocco with its economic partners such as the EU, the US and other countries, customs authorities have been applying a gradual reduction on customs duties on beer and wine. Beer customs duties were…

In 2022, flavoured/mixed lager saw the strongest performance of all beer categories, with double-digit total volume growth. While this growth was derived from a relatively low base when compared with more mature beer categories, such as standard…

The beer category is recovering in 2022 after two difficult years of trading when sales contracted in volume terms. Tunisians were able to visit restaurants, hotels, bars after two years of closure, whilst the relaxation of travel restrictions saw…

The top brand in cider/perry, Savanna, retained its lead in total volume and value terms in 2022, thanks to maintaining strong growth rates. Much of this was a result of changing consumer preferences, with more people shifting to cider from other…

In 2022, RTDs recorded the strongest growth among all alcoholic drinks, demonstrating a growing demand for RTD products. Over the review period, the category was gaining popularity, and 2022 was no different.

The RTDs category not only continued to achieve extremely low sales in 2022, but also saw its sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key…

Driven by spirit-based RTDs, the competition within RTDs strengthened in 2022, as Coca-Cola and The South African Breweries (SAB) launched products in the market. Using pre-existing distribution channels to reach consumers, they each produced…

In 2022, brand leader Smirnoff Ice was unavailable for some periods of the year in the off-trade channels, including supermarkets and hypermarkets, due to import issues. This problematic situation created an important opportunity for other RTDs to…

In 2022, spirits recorded positive total volume sales for alcoholic drinks, as demand grew due to the changing drinking culture, with players being active in terms of innovation and new product development. Egy Bev introduced a new Whisky spirit onto…

Spirits continued to see a poor performance in 2022 recording flat sales during the year. Pressures on consumers’ disposable income continued to be the major barrier to greater consumption. Most spirits are still expensive for the majority of…

White spirits saw the strongest total volume growth within spirits in 2022, as consumers resumed social consumption at bars and restaurants. On-trade spaces offer diversity in terms of flavour profiles, allowing consumers to choose according to their…

On-trade sales account for a significant proportion of sales in spirits and so the category was more heavily impacted by the COVID-19 pandemic compared to other alcoholic drinks. During the two years of the pandemic, almost all bars, pubs and…

Over the review period, wine demand grew, and the wine market continued to develop further. With companies offering more variety, competition grew into a healthier state. Total volume sales for wine further increased alongside a growing interest from…

Still red wine is very popular amongst wine consumers and it is the most consumed amongst still grape varieties. In 2022, sales were boosted by the revival of tourist arrivals and the complete opening of bars and restaurants. After beer, still red…

Following a challenging year derived from the impacts of COVID-19, total volume and current value sales of wine rebounded in 2021 and 2022, exceeding the pre-pandemic levels. This was a result of three key factors. First, the on-trade performance…

Wine witnessed volume and value growth in 2022 thanks to the strong recovery of on-trade sales, with all types of bars/pubs, restaurants and nightclubs reopened. The only downside to this trend was the weaker performance in off-trade sales, which…

In 2022, the Kenyan alcoholic beverages sector witnessed both volume and value sales expansion, riding on the coattails of a burgeoning youth demographic and a recovery phase following the stringent COVID-19 regulations that gave a much-needed boost…

Influences on local consumer purchasing decisions and behaviour when it comes to beer have evolved over time in Kenya. While pricing used to be a key driver, there is now a discernible shift towards a more nuanced, sophisticated buying behaviour that…

Cider/perry in Kenya saw further expansion in 2022, with new entrants such as Kenya Originals, for example, bringing fresh products to the table. In 2022, Kenya Originals launched its KO cider, featuring distinctive flavour profiles including KO lime…

In 2022, RTDs in Kenya recorded substantial growth, driven largely by the popularity of flavoured products. With the youth population in Kenya expanding, manufacturers have seized the opportunity to tailor their product offerings to this demographic.…

Spirits overall in Kenya has been experiencing a significant upswing in terms of total volume sales, due to the growing popularity of international brands. Increased importation of a diverse range of international spirits has been instrumental in…

Wine in Kenya saw continued strong and steady total volume sales growth in 2022, especially among the local middle-class consumer base. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted…

Alcoholic drinks saw a moderate total volume decline in 2022, as weaker consumer spending power due to high inflation and the poor economy, alongside strong unit price increases, limited consumption. Nonetheless, many alcoholic drinks categories…

Beer recorded a total volume decline in 2022, as consumers reacted to the worsening economic conditions and high inflation by reducing their consumption. While the category performed quite well in volume terms over the review period even during…

Demand for cider/perry remains limited in Nigeria, as it not a product with which many local consumers are familiar. Indeed, such products only became widely available in Nigeria around a decade ago. However, cider/perry maintained total volume…