Alcoholic Drinks

Argentina faces an uncertain macroeconomic situation due to political dysfunction and economic instability, with one of the highest inflation rates in the world, although the IMF predicts the GDP will grow by 4% by the end of 2022, fuelled by a steep…

In 2022, the sales of alcoholic drinks experienced a notable increase as COVID-19 restrictions were lifted. The normalisation of both off-trade and on-trade channels, without capacity limitations and with pre-pandemic operating hours, played a…

2022 marked a significant step in Brazil’s post-COVID-19 recovery, as consumers began to fully embrace socialisation and return to their former habits. Many people went back to their offices, resumed open-air sports, and reconnected with friends by…

Alcoholic drinks in Chile witnessed opposing trends in 2022. The first half of the year saw a continuation of 2021 trends, with part of the excessive liquidity injected into the local economy supporting further demand as consumers continued to spend…

Volume sales of alcoholic drinks continued to exhibit robust growth in 2022, with the fastest pace observed in the on-trade channel, as the strong desire to socialize gathered momentum. After suffering some supply issues in the previous year, beer…

Costa Rica registered healthy volume growth in alcoholic drinks in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The FIFA World Cup in December also contributed to…

The picture was bleak for alcoholic drinks in Dominican Republic in 2022. The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. That being said, the appreciation of…

Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period.…

Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low.…

Alcoholic drinks witnessed strong growth in total volume terms in 2022 despite the economic difficulties facing many consumers in Guatemala, some of whom rely on economic support from family living in the US. Sales of alcoholic drinks in Guatemala…

By 2022, retail sales of alcoholic drinks were able to recover to 2019 volume levels. Nonetheless, inflationary pressures and tight budgets continued to have a negative impact on on-trade sales. Beer is by far the largest category due to its broad…

Consumers were cautious with their spending in 2022, as they had to cope with economic uncertainty. Spending wisely meant that consumers preferred to drink at home rather than going out, but also that they were willing to spend more to drink…

The impact of COVID-19 has come to an end and all alcoholic drink is performing well in 2022. However, despite a rebounding on-trade, the off-trade has surpassed 2019 volume sales in many categories while the on-trade has not, as at-home consumption…

Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2022. The removal of COVID-19 restrictions enabled consumers to release pent-up demand, with sales also boosted by the return of tourism. Consumers craved…

In 2022, positive growth was seen from all alcoholic drink categories, with the return of socialising following the outbreak of COVID-19 increasing total volume sales. This has given rise to consumption occasions, allowing beer and RTDs to gain new…

Macroeconomic indicators played a huge role in the evolution of the alcoholic drinks market in Uruguay in 2022. As in most countries, inflation was a major issue during the period. Inflation ended at around 9% in 2022, the third highest recorded in…

Total volume sales of beer recorded moderate growth in 2022, strengthened by the government price control programme, huge investment in terms of advertising and brand innovation, and the Football World Cup. Following considerable growth in 2021, beer…

Sales of premium lager beers experienced a surge in 2022, driven by consumers in higher socioeconomic segments who were less affected by the pandemic's economic impact, as well as those in medium socioeconomic segments seeking indulgence during…

Following the remarkable success of beer in 2021, the category demonstrated resilience and continued to achieve total volume growth in 2022. The return of socialisation, events, and on-trade consumption occasions played a significant role in…

As one of the best performing categories of alcoholic drinks over much of the review period, beer was expected to avoid significant struggles during 2022. These expectations seemed to be confirmed by results from the first half of the year. However,…

Beer sales have been accelerating in Colombia over the review period, and this is reflected in the improvement in per capita consumption. Colombians tend to be heavy drinkers especially at weekends, but this pattern is shifting towards more moderate…

Beer registered healthy volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The FIFA World Cup in December also contributed to the high levels of…

It was a negative year for beer in the Dominican Republic in 2022, with a significant decline in volume sales. The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales and also…

A number of key sporting events boosted beer sales in 2022. Guayaquil hosted the final of the Copa Libertadores bringing many tourists in from Latin America, most of them Brazilians who enjoy drinking beer. Amstel launched a special commemorative…

Beer dominates sales of alcoholic drinks in the country in total volume terms, but despite this these products continue to see growing interest from Guatemalan consumers. Beer saw strong growth in total volume terms in 2022 boosted by the sustained…

Beer prices observed significant increases in 2022, which can be explained by the rising costs of supplies, amongst which barley and aluminium were the most affected, and by other inflationary pressures. However, the total volume consumption of beer…

Due to the ongoing economic and social crisis, Peruvian consumers have been turning to beer, which offers price points aligned with reduced disposable budgets. Additionally, Heineken's entry in 2019 saw a greater offer of brands available at various…

Almost all beers performed well in 2022, both in the off-trade and on-trade channels, and amongst beers, imported brands performed better than the average. Stella Artois and Nova Schin were amongst the most successful of the imported brands in 2022.

Cider/perry became and innovative and dynamic marketplace with the distribution alliance between Cerveceria y Maltería Quilmes SAICAyG (AB-Inbev) and Bodegas Cuvillier at the beginning of 2021, which notably increased the penetration of ciders at a…

The consumption of cider in Bolivia is primarily focused on holiday seasons such as Christmas and New Year celebrations, where it is typically used for toasting. Bolivian consumers have a preference for sweeter ciders, which they often pair with…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…

Cider/perry remained by far the smallest of the five main alcoholic drinks categories in Colombia in 2022, and was also the only one to contract in volume terms. There is no real tradition of cider/perry consumption in the country and so the category…

Cider/Perry continued to be niche product in terms of value and volume sales. However, it registered high double-digit volume growth in 2022. Cider/perry benefitted from the removal of pandemic restrictions and increased socialising through on-trade…

Sales of cider/perry remained negligible in Ecuador in 2021.

Volume sales of cider/perry were negligible in Guatemala in 2021 and this is unlikely to change over the forecast period.

Over the review period, cider lost share to still light grape wine and sparkling wine, which are perceived as trendier and more sophisticated options. However, although this trend is still being observed in the category, budget limitations and…

Cider has been losing share amongst Uruguay alcoholic drinks options for the last 15 years. Although it witnessed an unexpected strong bounce in 2020 (related to voluntary home seclusion during the pandemic) and further marginal growth in 2021, the…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

Following the consumption of low alcohol content ready-to-drink beverages, various alcoholic drinks companies have developed a new type of RTDs, Hard Seltzers”, which fall under other RTDs. Cepas Argentinas, for instance, introduced Meet, a hard…

In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily…