Writing Instruments

Writing instruments is expected to see a positive performance in both retail volume and current value terms in 2023, as people have returned to living their normal lives, and there is positive sentiment in the market. Furthermore, the rebound in…

The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…

From 2020 to 2021, the Department of Education and Commission of Higher Education implemented remote learning in response to the pandemic, with the goal of returning to face-to-face classes in 2022. In 2022, schools began to reopen as scheduled, and…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

The return to normal life following COVID-19 is anticipated to continue benefiting writing instruments in 2023, particularly due to the return of regular school attendance. For instance, products such as ball point pens, and especially markers and…