Writing Instruments

Market research on the Personal Accessories industry. Standardise...

Market research on the Personal Accessories industry. Standardised and cross-comparable statistics including total market sizes, market shares, industry trends.

Country Report

Writing Instruments in Malaysia

Jan 2024

Colourings, markers and highlighters were the most dynamic categories in writing instruments in 2023 with sales of these products thriving. This was partly due to a flurry of new product launches as players looked to benefit from the returning demand…

USD 1,100
Country Report

Writing Instruments in Australia

Jan 2024

In 2023, writing instruments is set to demonstrate continued recovery of volume and value sales in Australia, driven by the normalisation of physical store trading and improved back-to-school sales. The back-to-school season is a pivotal time for…

USD 1,100
Country Report

Writing Instruments in Spain

Jan 2024

Spain’s birth rate continues to fall with couples having fewer children, starting a family a later in life or even choosing not to have children at all. According to the latest data published by the National Statistics Institute (INE), Spain’s birth…

USD 1,100
Country Report

Writing Instruments in Indonesia

Jan 2024

Sales of writing instruments saw an improved performance in constant value terms in 2023, when compared to the previous year. This was partly attributable to the return of pre-pandemic lifestyles including the resumption of face-to face school…

USD 1,100
Country Report

Writing Instruments in India

Mar 2024

The return to in-person schooling after the lifting of COVID-19 restrictions in India provided a boost to writing instruments in 2023, with double-digit current value growth maintained. With schools fully reopened, students are attending classes in…

USD 1,100
Country Report

Writing Instruments in Sweden

Jan 2024

Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…

USD 1,100
Country Report

Writing Instruments in Mexico

Jan 2024

The resilient performance expected for writing instruments in Mexico in volume and current value terms in 2023 can be attributed to ongoing post-pandemic economic recovery, sustained employment stability, and an increased level of consumer spending.…

USD 1,100
Country Report

Writing Instruments in Italy

Jan 2024

Sales of writing instruments increased in both volume and value terms in 2023 thanks to the continued normalisation of lifestyles, including returns to school and a strong reduction in smart working. The good performance of the category was largely a…

USD 1,100
Country Report

Writing Instruments in Switzerland

Mar 2024

Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales…

USD 1,100
Country Report

Writing Instruments in Germany

Mar 2024

In 2022, prices continued the steady rise that started before the pandemic, with significant increases since then, mainly driven by soaring energy costs. The recovery from the pandemic was slow, due to several COVID-19 variants affecting schools and…

USD 1,100
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