Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
As consumer awareness about diet impact on their health increases, health and wellness product demand gets stronger. Nevertheless, different consumer needs lead to stronger market fragmentation, and, for companies playing in this market, navigating…
Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…
Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles…
The cost-of-living crisis harmed big-ticket and larger renovations, ending the home improvement boom and resetting demand. DIY activity fell below 2019 levels, whilst gardening retained demand due to the grow-your-own food trend and bringing more…
Demand was saturated during the pandemic-induced boom. Big ticket purchases are now suppressed by a cost-of-living crisis. Not having a fully realised omnichannel strategy created vulnerabilities; new small store openings are part of a correction, as…