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World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The Advance of Sustainability in Alcoholic Drinks

Apr 2023

Environmental concerns are gaining significance in alcoholic drinks, as a result of reputational, legal and practical considerations. Much of the industry is exposed to the impact of climate change on agricultural production, accentuating the need…

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Strategy Briefing

The Australian Consumer in 2021

Sep 2021

At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…

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Strategy Briefing

The Caffeine Paradox: Energy, Anxiety, And the Future of Caffeinated Beverages

Jun 2021

Caffeinated products is a dynamic growth area in beverages, as the consumer need for effective energy outweighs rising concerns about stress and anxiety. This fundamental tension, however, means that as caffeine consumption grows, increasing…

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Strategy Briefing

The Changing Face of Customer Loyalty

Nov 2022

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all…

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Strategy Briefing

The Changing Landscape of Variety Stores in Western Europe: Before and After the COVID-19 Pandemic

Jun 2021

Variety stores in Western Europe are seeing renewed interest from consumers, as operators expand rapidly, with a focus on low prices and broad product assortments. While store-based retailing more widely continues to struggle in the context of the…

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Strategy Briefing

The Club Index 2020: Commercial Attractiveness and Resilience to Coronavirus

Aug 2020

Understanding the commercial opportunities that professional sports clubs offer can be challenging. The Club Index was developed as a means to benchmark top-flight domestic clubs across key metrics, ensuring that potential and existing partners can…

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Strategy Briefing

The Club Index 2021: How the Sports Industry is Emerging from the Pandemic

Nov 2021

The Club Index was developed as a means to benchmark top sports clubs across key metrics, ensuring that stakeholders can contextualize performance and opportunity across the sports industry.

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Strategy Briefing

The Coronavirus Era: ‘Hometainment’ and the New Experiential Consumer in Food and Nutrition

Sep 2020

Celebrations are moving away from foodservice and festivals and back into homes. This creates opportunities for experiential foods in retail. Consumers have more time than before the pandemic, and many have started cooking, creating opportunities in…

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Strategy Briefing

The Coronavirus Era: Where and How Consumers Shop in Food and Nutrition

Apr 2021

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

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Strategy Briefing

The Digital Beauty Consumer

Jul 2020

Digital disruption in beauty and personal care will continue to accelerate globally due to the Coronavirus impact, which sets the tone for “digital” to become a dominant means of beauty industry participation over the forecast period. The core values…

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Strategy Briefing

The Digital Consumer Journey: Who is Behind the Crisis-Inspired E-commerce Surge

Oct 2020

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of…

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Strategy Briefing

The End of the Boom? Bourbon, Ryes and Other US Whiskies

Nov 2020

Coronavirus may have caused a disruption to the growth patterns of bourbons, ryes and other US whiskies, but strong domestic demand should help consumption growth to bounce back quickly. International growth will be more of a challenge, as trade wars…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Strategy Briefing

The European Super League and the Role of Fans as Key Stakeholders

Apr 2021

This report analyses the breakaway European Super League (ESL) plans in the context of the commercial performance of European football more broadly.

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Strategy Briefing

The Evolution of Eating Occasions

Aug 2021

Eating occasions have evolved significantly with changes in consumer habits, and home as a hub will be a core focus in the next few years. Meanwhile, experiential dining out and food discovery at specialist retailers have been under threat, leading…

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Strategy Briefing

The Evolution of Football 2020-2030

Mar 2023

2020-2030 will be a key decade for professional football. It has seen the FIFA World Cup travel to the Middle East for the first time in its history, the women’s game is seeing positive commercial momentum, and the battle for the attention of Gen Z…

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Strategy Briefing

The Evolution of Health-Conscious Eating

Jun 2023

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

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Strategy Briefing

The Evolution of Home Cooking in Asia Pacific

Dec 2021

In the two years since the onset of COVID-19, eating and drinking at home have evolved significantly in Asia Pacific. The roads to recovery remain divergent, with some markets on track and laggards shrouded with uncertainty, amplifying the need for…

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Strategy Briefing

The Evolution of Men’s Grooming

Aug 2023

The evolution of men's grooming, fuelled by growing self-care, societal change, and the rise of gender fluidity, significantly influences the market. Trust and brand loyalty play major roles in male consumer decisions, bolstered by increasing…

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Strategy Briefing

The Evolution of Plant-Based: Eating and Beyond

Mar 2022

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…

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Strategy Briefing

The Evolution of the Mental Health Landscape in Consumer Health

Mar 2023

Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers are managing stress, where they go for support, and what other health issues they suffer…

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Strategy Briefing

The Fight Against Food Waste

Feb 2022

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

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Strategy Briefing

The Fight for Headphones Supremacy

Jan 2022

Headphones is the fastest growing category in consumer electronics with many brands flooding the market. How can new entrants or established brands stay relevant in the overly crowded headphones marketplace?

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Strategy Briefing

The Fragrance Phenomenon: Redefining Value and Priorities

Nov 2022

The COVID-19 pandemic refreshed global demand for fragrances, resulting in long-term repositioning to self-care and wellness. The US and China witnessed a renaissance in 2021, especially in premium. Global growth was propelled by e-commerce, aided by…

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Strategy Briefing

The Future Home

Aug 2021

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…

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Strategy Briefing

The Future Home – Aspects of Domestic Sustainability’s Future

Dec 2021

Domestic sustainability will be a key part of future home designs. With the work from home trend becoming a permanent part of our lives, our carbon footprint will only increase. Appliance companies are aware of this and have developed innovative…

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Strategy Briefing

The Future Home: The Incremental Value Gains Offered by “Robot Friendly Rooms”

Jul 2021

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

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Strategy Briefing

The Future of Automated Kitchens

Jul 2022

Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…

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Strategy Briefing

The Future of Coffee

Sep 2022

The coffee industry will see many changes in the coming decades. Demand will continue to grow worldwide, especially for high-quality beans, even as the effects of climate change seriously threaten traditional supply routes. Physical place will lose…

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Strategy Briefing

The Future of Commerce

Jul 2021

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…

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Strategy Briefing

The Future of Emerging Asia

Dec 2021

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

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Strategy Briefing

The Future of Energy-Boosting Drinks in Western Europe

Jan 2022

Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerated by…

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Strategy Briefing

The Future of Food Retail: A Spotlight on E-Commerce

Nov 2021

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

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Strategy Briefing

The Future of Functional Food and Beverages in Asia Pacific

Sep 2023

In Asia Pacific, consumer need states in food and beverages cut across physical, mental and emotional wellbeing. Food and beverage companies can unlock opportunities in addressing consumers’ health goals by utilising functional ingredients and…

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Strategy Briefing

The Future of Grocery Shopping and Meals At Home

Oct 2021

During the COVID-19 pandemic, consumer’s everyday lives were profoundly disrupted. Many consumers spent more of their time at home, and with foodservice largely restricted, most food spending funnelled into grocery retail. New routines emerged and…

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Strategy Briefing

The Future of Plastic Packaging Amid Sustainability Pressures

Nov 2022

Plastic holds leading position in global packaging demand, accounting for almost two thirds of retail sales, with versatility and efficiency key to its success. Plastic is, however, under increasing pressure as a source of waste. To establish plastic…

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Strategy Briefing

The Future of Social Selling and Storytelling in Food

Aug 2021

Social selling has become more popular and important during the Coronavirus (COVID-19) pandemic. Social commerce has advantages for both consumers and sellers by maximising the promotional effect. For successful social selling, attractive…

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Strategy Briefing

The Gen Z Beauty Consumer

Aug 2022

Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z beauty consumer’s tendencies for price sensitivity, individualistic expression, active participation in…

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Strategy Briefing

The Growth of Subscription Loyalty Programmes in the Americas

Feb 2023

Hospitality companies have experimented with many new types of loyalty schemes since the pandemic began. In the Americas, subscriptions have become an especially popular option. Subscriptions is a fast-growing segment for hospitality loyalty, with…

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Strategy Briefing

The Impact of Coronavirus on Consumer Finance

Jun 2020

The COVID-19 pandemic has altered the traditional consumer finance and payment landscape in a short period of time, and, given its scale, the impact is likely to remain for some time. Card networks, issuers and fintech face a variety of opportunities…

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Strategy Briefing

The Impact of Coronavirus On Consumer Goods and Services in the Middle East

Jul 2020

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

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Strategy Briefing

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

Aug 2020

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

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Strategy Briefing

The Impact of Coronavirus on Eyewear

Jul 2020

Coronavirus (COVID-19) has had - and is having - a profound impact on the eyewear industry. Despite the essential and medical nature of many eyewear references, the industry is going through unprecedented disruption across manufacturing, distribution…

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Strategy Briefing

The Impact of Coronavirus on Lodging - World

Feb 2021

Given that the lodging industry has been impacted more negatively by COVID-19 than any other previous crisis, the highly capital-intensive hotels sector is investigating recovery strategies that may change the way hotels operate in the future. This…

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Strategy Briefing

The Impact of Coronavirus on Personal Accessories

Jul 2020

Personal accessories revenues are expected to post some of the sharpest declines among all fmcg industries. The industry is concurrently facing pressure from three main factors: consumers’ diminished disposable income, retail closures (and sluggish…

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Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in…

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Strategy Briefing

The Impact of Coronavirus on Travel and Tourism

Sep 2020

The travel industry is experiencing its biggest crisis, with tourism demand plummeting following the global shutdown to help contain the Coronavirus (COVID-19) pandemic. The impact of COVID-19 is staggered, with Asia Pacific ahead of the curve.…

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Strategy Briefing

The Impact of Third-party Nutrition Labelling

Mar 2021

This report analyses the emergence of third-party nutrition labels and their relevance in a post-Coronavirus (COVID-19) world. While comparing different labels a particular focus is on Nutri-Score that has been in the spotlight recently receiving…

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Strategy Briefing

The Latin American Drinks Market: Raising a Glass to the Post-Pandemic World

Dec 2020

The Coronavirus (COVID-19) pandemic has radically transformed the economic and consumer landscape of Latin America. For the drinks industry, the closure of the on-trade and measures encouraging more at-home consumption have resulted in the collapse…

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Strategy Briefing

The League and Club Indices 2022

Aug 2022

Euromonitor International’s League and Club (including franchises) indices provide a well-defined and comparable view of 55 domestic leagues and over 800 clubs across nine team sports globally to uncover the leading performers from a commercial…

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