Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…
Continuous transformation, driven by AI advancements, economic uncertainty, and digitalisation, has deeply impacted all facets of the retail industry. Retailers are responding by adopting new strategies to meet evolving consumer expectations. This…
COVID-19 influenced changes in consumer behaviour. Accelerated digital transformation impacted all areas of retailing, starting from supply and logistics and ending with consumer habits and channel preferences. Consumers now focus on sustainability,…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
Leading snacks players maintained their positions in 2023. In a context of high inflation and cost-of-living challenges, their main strategies include widening the portfolio with more premium products; innovation in flavours and sizes to provide new…
This report examines the competitive strategies of the major brand owners within the global soft drinks industry as they navigate and shift their strategies in a post-COVID-19 environment. Competitive activity over the past year is discussed,…
Staple foods is a highly fragmented industry globally. The top 10 companies face significant challenges, including high inflation and supply chain volatility, motivating industry leaders to opt for diverse and creative strategies to gain and maintain…
Tissue and hygiene players face a challenging environment of tighter consumer spending. Volume declines and softness are recurring themes that are forcing market players to reassess their priorities. Those banking on premiumisation, the blurring…
The global toys and games market is projected to grow 17% over the forecast period driven by middle-class households in Asia Pacific and Latin America. Manufacturers are also driving innovation in personalisation, digitalisation, kidults and…
The travel industry is enjoying a robust recovery from the pandemic, but major issues, such as inflation, have begun to threaten that recovery. To address these issues, travel companies have remodelled loyalty programmes and are promoting…