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World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Sauces, Dressings and Condiments in Latin America

Feb 2021

There was a spike in retail value growth for sauces, dressings and condiments in Latin America in 2020. This was driven both by the closure of foodservice outlets for periods during the year as well as consumers spending more time at home as a result…

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Strategy Briefing

Sauces, Dressings and Condiments in Western Europe

Feb 2021

Retail sales of sauces, dressings and condiments recorded strong growth in Western Europe in 2020, driven by measures to control Coronavirus (COVID-19), such as the forced closure of foodservice establishments and people spending more time at home…

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Strategy Briefing

Savage X Fenty and Skims or the Rise of Celebrity-led Underwear Brands in the US

Sep 2022

Except for the abnormal growth in 2021 and decrease in 2020 caused by the pandemic, the US women’s underwear market is relatively stable in market size. By contrast, there have been considerable fluctuations in market shares mainly caused by…

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Strategy Briefing

Savoury Snacks in Asia Pacific

Jan 2022

Growth saw a slowdown in savoury snacks in Asia Pacific, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. However, growth will quickly return to more dynamic levels from 2021, with other savoury snacks…

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Strategy Briefing

Savoury Snacks in Eastern Europe

Jan 2022

Sales of savoury snacks continued growing in most Eastern European countries in 2020 and 2021, in spite of Coronavirus (COVID-19). Even if some on-the-go sales were lost during the pandemic, particularly in 2020, home seclusion has tended to benefit…

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Strategy Briefing

Savoury Snacks in Latin America

Jan 2022

Retail value sales of savoury snacks slipped into decline in 2020, with some countries seeing weaker year-on-year performances as a result of the economic impact of Coronavirus (COVID-19) hitting consumers’ disposable incomes. Mobility restrictions…

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Strategy Briefing

Savoury Snacks in Western Europe

Jan 2022

Retail sales of savoury snacks increased strongly in 2020, with people snacking more in the extra time spent at home due to Coronavirus (COVID-19). While growth slowed markedly in 2021, sales were still at much higher levels than prior to the…

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Strategy Briefing

Search for a Better Mood: Health Beverages Thriving in the Nordics

Jan 2023

The soft drinks market in the Nordics is booming and one of the driving forces behind this is the increasing demand for functional beverages. Consumers in the Nordic countries are primarily looking for functional products with a boost due to the…

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Strategy Briefing

Searching for the Oasis in a Bottle: Calming and Relaxing Beverages

Jul 2020

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is…

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Strategy Briefing

Seizing the Opportunity in Sustainability

Jul 2022

The global pandemic has drawn attention to sustainability, rising awareness and accelerating actions and investments from companies and governments. This report brings together insights from Euromonitor’s Voice of the Industry: Sustainability survey,…

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Strategy Briefing

Self-Care at Home

Jun 2023

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

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Strategy Briefing

Selling Jewellery to Gen Z: Opportunities and Challenges

Jan 2024

To boost sales, the jewellery industry must focus on Gen Z, which comprises over 23% of the population and has growing purchasing power. The industry faces the challenge of aligning with Gen Z’s values to secure their attention and spending.…

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Strategy Briefing

Setting Aside Myths For Achieving Sustainable Transformation in Latin America

Aug 2021

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…

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Strategy Briefing

Shifting Channels in Luxury and Fashion

Jul 2023

After a dramatic rise during the pandemic, global growth in e-commerce sales in fashion has slowed with the easing of restrictions. As consumers become more discerning in their fashion spending in the context of high inflation and the climate…

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Strategy Briefing

Shifting Habits: Drinking Occasions and Channel Mix

Jun 2023

Drinking occasions, socialising and beverage channel behaviours across alcohol, soft drinks and hot drinks will be shaped by a new and less familiar balance of personal health, moderation, intoxication and community engagement. This report explores…

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Strategy Briefing

Shopping Reinvented in Home and Garden

Oct 2020

Today’s consumer is shopping across multiple platforms and looking to engage with players across a variety of platforms. The internet is fuelling this trend and also giving rise to direct-to-consumer brands. Store-based retailers are taking note and…

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Strategy Briefing

Sipping in Style: Flavour Trends in European Beverages

Jun 2023

Although promotions continue to be a pivotal factor in influencing beverage sales, the consistent rotation of flavours can yield a similar impact. The transformation of flavours is driven by the demands of modern consumers and can significantly…

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Strategy Briefing

Six Ways Chinese Electronics Brands can Move Up the Value Chain

Sep 2022

Xiaomi, TCL and Oppo are aggressively expanding into overseas markets and enjoy tremendous success. However, these brands tend to be popular with consumers due to their low prices. What can Chinese brands do to shed the negative perception of low…

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Strategy Briefing

Skin Care in Asia Pacific

Jun 2022

Skin care in Asia Pacific, after declining in 2020, when Coronavirus (COVID-19) first hit the region, was back to recording positive growth in real value terms in 2021. While China continued recording positive growth in both years, Japan and South…

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Strategy Briefing

Skin Care in Latin America

Aug 2022

The skin care market’s performance in Latin America held up well during the pandemic, with positive growth being recorded in real value sales terms in both 2020 and 2021. While price and efficacy remain important factors for consumers when buying…

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Strategy Briefing

Skin Care in Middle East and Africa

May 2021

Skin care sales slipped into decline in real value terms in 2020, as Coronavirus (COVID-19) negatively impacted the performances in most countries in the Middle East and Africa region. Even in Saudi Arabia, where value sales rose, this was mainly…

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Strategy Briefing

Skin Care in Western Europe

Aug 2022

After the dip in sales seen in Western Europe in 2020, when Coronavirus (COVID-19) hit the region, skin care was back to recording positive growth in real value terms in 2021. However, the rebound will be gradual, rather than sudden, with industry…

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Strategy Briefing

Small Appliances in Asia Pacific

Mar 2023

After falling for two years, Asia Pacific sales of small appliances recorded positive, albeit very modest, growth in 2022, with the dynamic Indian market helping to offset the continued declines being seen in China and Japan. Stronger growth rates…

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Strategy Briefing

Small Appliances in Western Europe

Nov 2022

Western Europe saw a clear spike in sales of small appliances in 2020, when Coronavirus (COVID-19) hit the region, as consumers were cooking and eating more at home, and looking for products that helped make this easier for them. Further growth was…

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Strategy Briefing

Smart Home: Where We are Now

Jan 2021

Smart home is one of the most appealing topics in Home & Tech-related industries but also a concept that is often misrepresented. This briefing defines smart home as powered by artificial intelligence (AI) enabled appliances that are capable of…

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Strategy Briefing

Smart Homes: How to Unlock the Potential

May 2023

Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services.

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Strategy Briefing

Snackification: The Future of Occasions in a Post-Pandemic Normal

Apr 2022

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…

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Strategy Briefing

Snacks in Asia Pacific

Dec 2023

After a return to healthy growth in 2021, following the pandemic-induced decline in 2020, snacks sales were again negatively impacted by COVID-19 in 2022, as case numbers spiked in China, the region’s biggest market. However, although volume sales…

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Strategy Briefing

Snacks in Latin America

Dec 2023

After the sales decline seen in 2020, due to the restrictions implemented when COVID-19 hit the region, Latin America has since been recording positive volume and value growth. While new regulations are being introduced across the region that require…

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Strategy Briefing

Snacks in Middle East and Africa

Dec 2023

Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…

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Strategy Briefing

Snacks in Western Europe

Dec 2023

Western European snacks sales were relatively unaffected by the pandemic, other than showing a slight demand spike in retail value terms when COVID-19 hit the region in 2020. However, high inflation in the post-pandemic period negatively impacted the…

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Strategy Briefing

Snacks: Half-Year Update 2022

Dec 2022

Snack sales are still being impacted by unprecedented historic events (eg the COVID-19 pandemic, war and inflation). The latest updates to Snacks Industry Forecast Model suggest that with prices on the rise, sales are expected to see a slowdown in…

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Strategy Briefing

Snacks: Half-Year Update 2023

Jan 2024

As the cost-of-living crisis carries on, pricing moderation, volume recovery, and attending to heightened value perceptions have become priority across snacks. The disinflation process has begun but is likely to land differently across markets and…

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Strategy Briefing

Soft Drinks in Asia Pacific

Mar 2024

There was another year of positive growth in off-trade volume sales of soft drinks in Asia Pacific in 2023, as well as another year of recovery in the on-trade channel. Bottled water continues to be the dominant product in the region’s soft drinks…

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Strategy Briefing

Soft Drinks in Latin America

Mar 2024

While the pandemic, when it first hit the region, resulted in a slight decline in off-trade volume sales of soft drinks and a steep fall in on-trade volumes in Latin America in 2020, both channels have since been recording positive growth, including…

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Strategy Briefing

Soft Drinks in Middle East and Africa

Mar 2024

While performances in real value terms were negatively impacted by the high inflation putting pressure on household budgets in some countries, off-trade volume sales of soft drinks continued to record positive growth in Middle East and Africa in…

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Strategy Briefing

Soft Drinks in Western Europe

Mar 2024

Demand for soft drinks recorded a spike in the off-trade channel in 2020, when COVID-19 restrictions included home seclusion and the closure of on-trade establishments. After two more years of positive volume growth, sales registered a slight decline…

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Strategy Briefing

Soft Drinks: Half-Year Update H1 2022

Jul 2022

Euromonitor International updated the Soft Drinks Forecast Model in April 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges…

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Strategy Briefing

Soft Drinks: Half-Year Update H1 2023

Jul 2023

Euromonitor International’s Soft Drinks Forecast Model expects low single-digit volume growth over the 5-year forecast period. Pricing across soft drinks categories remains high, but is expected to moderate or plateau in the second half of 2023.…

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Strategy Briefing

Soft Drinks: Quarterly Statement Q2 2021

Jun 2021

Overall prospects for the global soft drinks industry continue to trend up slightly in Q2. Away-from-home traffic and on-trade consumption remain the most important variables as we enter the vital high-volume summer months of northern hemisphere…

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Strategy Briefing

Soft Drinks: Quarterly Statement Q3 2021

Sep 2021

The Q3 update to global soft drinks forecasts is largely consistent with published baseline (October) 2020 projections, with a small upgrade to our Q2 outlook relative to May 2021. While the rise of COVID-19 variants provides cause for uncertainty,…

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Strategy Briefing

Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets

Oct 2022

Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a part of a…

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Strategy Briefing

Spirits in Eastern Europe

Jun 2021

Eastern Europe is still leading in spirits per capita consumption globally. Despite vodka continuing to dominate spirits, consumer taste preferences shift towards flavour sophistication. This drives other spirits, whiskies and brandy. Mid- and…

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Strategy Briefing

Spirits in Latin America

Jul 2021

Spirits sales took a battering from Coronavirus (COVID-19) in 2020, particularly in the on-trade, where closures and restrictions placed a dampener on this channel’s performance. While Latin American countries tended to see better performances in the…

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Strategy Briefing

Sponsorship in Women’s Football

Jul 2023

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground…

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Strategy Briefing

Sports Drinks in Latin America

Jul 2020

Sports drinks are gaining a foothold in Latin America, with growing interest in health and fitness driving sales and distribution. The two largest brands, Gatorade and Powerade, continue to increase sales through dynamic marketing efforts and an…

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Strategy Briefing

Sports Nutrition in Asia Pacific

Oct 2021

Sports nutrition was negatively affected by the pandemic in 2020, with growth slowing against a backdrop of gym closures and lockdowns. However, even with Coronavirus (COVID-19) still present in the region, growth has picked up again in 2021, with…

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Strategy Briefing

Sports Nutrition in Western Europe

Dec 2022

Following the sales decline in 2020 against a backdrop of gym closures and lockdowns due to the pandemic, a recovery was seen in 2021 as vaccination programmes rolled out across Western Europe, with stronger growth then being recorded in 2022 as…

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Strategy Briefing

Sportswear in Western Europe

Aug 2022

Sportswear in Western Europe saw a marked decline in sales in 2020, when Coronavirus (COVID-19) restrictions negatively impacted the overall apparel and footwear market. However, a strong rebound was seen in 2021, with further positive growth…

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Strategy Briefing

Spotlight on Asia Health and Beauty Consumers

Apr 2024

In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty…

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