Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…
The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…
British American Tobacco is a highly successful global tobacco company, holding leading positions in cigarette, vapour, HTP and oral nicotine categories. The tobacco industry is under scrutiny from public health and sustainability officials and in…
Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
Cafés/bars was among the worst-hit consumer foodservice channels when Coronavirus (COVID-19) arrived in the region in 2020, recording a steep sales decline. With outlet closures, home seclusion and travel restrictions still in place at times in 2021,…
Consumer foodservice recorded a collapse in sales in 2020 as Coronavirus (COVID-19) hit the region, with outlet closures, lockdowns and travel restrictions among the measures taken to try and control the pandemic. While positive growth was then seen…
Campbell Soup Co is a well-established and well-recognised soups manufacturer, operating additionally in sauces , dips and condiments, mainly in its domestic US market. This report delves into Campbell Soup Co’s financial results, main markets and…
Beyond the haze of hype and dramatic share price fluctuations, the cannabis industry is shifting into the realms of fast-moving consumer goods through the adoption of innovative formats, design sophistication and evolving language and semiotics. As…
Beverages have been at the nexus of social interactions and an essential lubricant facilitating cultural evolution for millennia. Brewing in Mesopotamia, wine symposia in Ancient Greece and a coffee takeaway in any contemporary metropolitan city have…