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World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

(Animal-free) Cream in Your Coffee? Dairy Alternatives in the Coffee Space

Jun 2022

The overlap between coffee and dairy, especially in the critical coffee markets of Asia and North America, means that trends in plant-based dairy will play a key role in the future of coffee. Particularly important will be the emergence of…

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Strategy Briefing

2021 Digital Consumer Index: Pinpointing the Most Promising Digital Opportunities

Apr 2021

During the pandemic, countries saw a restated demand for digital connectivity leading market players to accelerate their digital initiatives. Thus, the global digital landscape is expected to see shifts over the forecast period, where developed…

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Strategy Briefing

A Clean Evolution: Redefining Value and Priorities in Disposable Wet Wipes

Sep 2023

The disposable wet wipes space is undergoing a clean evolution, as approaches to cleaning evolve against the backdrop of inflation, urbanisation and pandemic-led wellness reinforcement. This report examines the growth dynamics and competitive…

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Strategy Briefing

A Farewell to Beans: Coffee Alternatives and the Future of Coffee Consumption

Jan 2022

The biotech revolution has come to coffee, with “molecular” brands containing no beans already on the market and lab-cultivated brews likely to join them within a few years. While these coffee alternatives are disruptive technologies, they are…

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Strategy Briefing

A Glimpse into the Sports Metaverse

May 2022

Technology companies have often utilised the captive audiences of sports as a sandbox, illustration and advertisement from which to promote emerging technologies. The metaverse has become the newest macro-goal for many of the world's tech giants and,…

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Strategy Briefing

A New Appreciation for Cold Wash

Mar 2024

Automatic laundry can only expand if efficient cold wash is achieved. All laundry stakeholders need to be in sync with one another in order to create effective solutions. Beyond collaboration, auto-dosing enables improved hygiene results in cold wash…

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Strategy Briefing

A New Era for Frozen Food

Jun 2023

The effects of the pandemic are melting away and, with them, some of the customers who turned to the resurgent frozen food category in 2020; however, the prospects for frozen are potentially bright in the long term, above all thanks to a strong…

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Strategy Briefing

A Plant-Based Approach to Sustainability in Asia Pacific

Mar 2023

The increasing awareness about the health and challenges of the planet has been translated into accelerated actions and investments by companies and governments. Companies competing in fmcg have an opportunity to leverage their plant-based portfolio…

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Strategy Briefing

Adult Incontinence in Middle East and Africa

Aug 2020

MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…

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Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

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Strategy Briefing

Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa

Jan 2024

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

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Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

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Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods

Jan 2024

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

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Strategy Briefing

Affordable Sustainability

Jul 2023

Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key…

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Strategy Briefing

Affordable Sustainability: Making it Simple and Accessible

Aug 2023

This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of…

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Strategy Briefing

AFH Tissue: Global Business Dynamic and Demand

Sep 2021

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the use of public places. However, a global recovery in AFH demand is looming, although its pace…

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Strategy Briefing

Africa’s Fashion: A Tale of Diversity

Dec 2023

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…

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Strategy Briefing

After Unilever: The Fragmented New World Order of Global Tea

Nov 2020

Unilever’s planned exit from most of its tea operations will be a seismic event in global tea. It will further accelerate the key long-term trend in the competitive landscape of global tea: fragmentation. In the future, the key players in tea will be…

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Strategy Briefing

Ageing Population and its Impact on Eyewear

Sep 2020

Ageing is one of the most important drivers of demand for the eyewear industry. This is especially the case in mature markets, many of which drive a sizeable share of global revenues, given their ageing demographic profile. Despite the combination of…

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Strategy Briefing

Alcoholic Drinks and Pandemic Ripple Effects; Has Premiumization Peaked?

Oct 2020

While sociological and lifestyle shifts impacting the alcohol industry are evolving, there is now little doubt that the pandemic’s macroeconomic ripple effects will be seismic . While the scale and severity of these contractions is up for debate,…

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Strategy Briefing

Alcoholic Drinks Beyond the Pandemic

Jan 2022

Facing a still unfolding, once-in-a-century black swan event like the pandemic did take a cataclysmic toll on the global alcoholic drinks industry. With the on-trade decimated on the back of draconian lockdowns and social distancing measures,…

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Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jun 2021

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in…

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Strategy Briefing

Alcoholic Drinks in Asia Pacific

Nov 2023

The regional recovery from the 2020 sales decline slowed in Asia Pacific in 2022 given the return of COVID-19 in China, the dominant country market. However, growth remained positive at a regional level in 2022 as sales were increasing everywhere in…

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Strategy Briefing

Alcoholic Drinks in Latin America

Nov 2023

The alcoholic drinks market has made a strong and swift recovery from the pandemic in Latin America, in spite of the difficult economic circumstances in many countries in the region. While the off-trade continued growing in recent years, the on-trade…

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Strategy Briefing

Alcoholic Drinks in Middle East and Africa

Nov 2023

The alcoholic drinks market has made a swift recovery from the pandemic losses of 2020, returning to pre-COVID-19 sales levels already in 2022. In spite of the difficult economic situation, premiumisation continued to be seen in Nigeria, although it…

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Strategy Briefing

Alcoholic Drinks in Western Europe

Dec 2023

The on-trade continued its recovery in the Western European alcoholic drinks market in 2022. However, it still has some ground to make up after the losses inflicted by the COVID-19 restrictions in 2020. The off-trade, after seeing a demand spike in…

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Strategy Briefing

Alcoholic Drinks: Half-Year Update H1 2022

Nov 2022

As the unstoppable force of the need to socialise following years of pandemic disruption meets the immovable object of a severe macroeconomic slowdown, the alcoholic drinks industry finds itself at the precipice. Historically proven to be recession…

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Strategy Briefing

Alcoholic Drinks: Half-Year Update H1 2023

Jan 2024

While the alcoholic drinks industry’s resilience in the face of permacrisis has driven the post pandemic recovery narrative up to early 2023, significant macroeconomic headwinds are finally and inevitably taking a toll. With growth slowing,…

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3 2021

Sep 2021

This briefing examines Euromonitor International’s Q3 2021 alcoholic drinks forecasts, which have been updated in accordance with new macroeconomic data and the latest information. The top line forecast has been revised upwards slightly this quarter…

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q4 2021

Nov 2021

This briefing looks into Euromonitor International’s Q4 2021 alcoholic drinks forecast, which has been updated in accordance with new macroeconomic data and the latest available information. While there have been no major updates to forecast…

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Strategy Briefing

Analgesics in Middle East and Africa

Oct 2020

Analgesics in the Middle East and Africa faces challenges against the backdrop economic slowdown. Self-medication, generics and product innovation have positively influenced demand, but lower consumer confidence and economic turmoil in key markets…

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Strategy Briefing

Anytime, Anywhere? The Evolution of Snackification in 2020 and Beyond

Jul 2020

Coronavirus (COVID-19) deeply disrupted snack occasions. In the short term, drastic reductions in mobility changed snacking from an “anytime, anywhere” to “always at home” occasion. Immediate consumption, impulse and experiential elements were…

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Strategy Briefing

Apparel Accessories in Asia Pacific

Mar 2021

Growth was already slowing in the region in 2019 due to a weaker performance in China and a sharp decline in Hong Kong. With the arrival of Coronavirus (COVID-19), Asia Pacific then saw falling sales levels in 2020, with even explosive growth in face…

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Strategy Briefing

Apparel Accessories in Western Europe

Mar 2021

Western European sales of apparel accessories were already falling prior to 2020, with the arrival of Coronavirus (COVID-19) in the region then resulting in significant declines in nearly all categories in 2020. The exception was other apparel…

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Strategy Briefing

Apparel and Footwear: Beyond the Pandemic

Feb 2022

The impact of the pandemic on the apparel and footwear industry has been such that market players are now reassessing standard operating procedures in place, from manufacturing to retail, as they need to adapt to new post-pandemic consumer lifestyles…

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Strategy Briefing

Apparel and Footwear: Half-Year Update

Jun 2023

Global economic growth is forecast to slow in 2023, as businesses and consumers remain constrained by the adverse combination of persistent inflation and high interest rates. This will impact sales for the fashion industry, as consumers are generally…

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Strategy Briefing

Apparel and Footwear: Quarterly Statement Q1 2021

Mar 2021

The apparel and footwear industry has been hit particularly hard by the Coronavirus (COVID-19) pandemic. This briefing provides Euromonitor International’s Apparel and Footwear Q1 2021 quarterly research results and market updates on 2020-2025…

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Strategy Briefing

Apparel and Footwear: Quarterly Statement Q3 2020

Aug 2020

Early July 2020, Euromonitor published revised forecasts for Apparel and Footwear for 2020-2024 that considered the implications of the novel coronavirus COVID-19. Overall, COVID-19 is expected to severely suppress global demand for Apparel and…

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Strategy Briefing

Appliances for the Elderly Segment

Dec 2022

As sales to traditionally targeted consumer segments have started to plateau, brands need to find growth elsewhere. According to Euromonitor International’s briefing “The Next Billion Consumers”, the elderly segment is an underserved category with…

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Strategy Briefing

Approach to Environmental Sustainability in Home Care

Jan 2023

This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industry…

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Strategy Briefing

Are Unit Dose Tablet Detergents Still Fit for Purpose in Laundry Care and Automatic Dishwashing?

Jan 2021

Unit dose detergents in laundry and automatic dishwashing (ADW) have morphed from being an expression of convenience into multi-chambered, multi-benefit revenue drivers for leading brands. Consumers have responded to the format which already…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

At-home Gaming Eco-system: Opportunities and Risks in Gaming Pcs and Beyond

Feb 2021

The digital transformation in play and entertainment has been a key factor in growth in videogames in recent years, boosting the popularity of gaming PCs and related products, and also shaping the focus on at-home gaming eco-systems. High-end…

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Strategy Briefing

Automotive Global Industry Overview

Nov 2023

This briefing examines how the automotive industry is performing globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

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Strategy Briefing

Away From Animals: Plant-Based, Cell-Cultured and More

Jun 2023

This umbrella report analyses Euromonitor International’s strategic theme Away From Animals: Plant-Based, Cell-Cultured and More, looking at the hot topics Analogues for Animal-Based Food, New Plant-Based Frontiers, Cell-Cultured Food and Plant-Based…

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Strategy Briefing

Ayurveda and Its Growing Influence in Preventative Healthcare in India

Nov 2020

Growing indulgence, unhealthy lifestyles and high stress levels has resulted in the early onset of diseases in India. More consumers are embodying healthier lifestyles, going back to their roots and seeking products with plant-based and herbal…

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Strategy Briefing

Baby and Child-Specific Products in Asia Pacific

Feb 2021

Baby and child-specific products continued to record strong growth in Asia Pacific in 2019, driven by the popularity of these products among parents for use on their offspring. While 2020 will see significant societal disruptions due to Coronavirus…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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