World

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and their impact on consumers has never been higher. In this Promotional Mechanics report, key questions across various…

The US is the world’s dominant cannabis market accounting for 86% of global sales. It is constituted by a series of state markets each with differing characters, regulatory framework and stages of development. In the continuing absence of federal…

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…

Technology breakthrough especially in AI, lifestyle change after pandemic, and rise of Gen Z have been driving “Digital Living”, “Shopper Reinvented” and “Personalisation” megatrends in Asia Pacific. East Asian development has been impacting and…

While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…

Prior to the Coronavirus (COVID-19) pandemic, Asia Pacific had already begun to emerge as a leading edge of development in financial technology and digital transactions. This report leverages data from Euromonitor’s Consumer Finance and Economies and…

Unilever gained modest share increase in the beauty and personal care market in 2022, thanks to the company having the largest mass BPC portfolio globally, which experienced strong growth as inflation impacted consumer spending. Value growth was also…

Unilever is one of the leading home care companies worldwide, with a strong market presence in the Asia-Pacific African region and Latin America. The company has 13 brands, whereas five belong to the home care industry, namely Seventh Generation,…

Unilever is the second largest cooking ingredients and meals company in the world. The company has benefited from more cooking at home since the pandemic which has benefited brands such as Knorr and Hellmann’s. With a strong presence in emerging…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…

Under Armour underperformed most of its closest global competitors over 2019-2022, falling three positions in the sportswear top 10 ranking. Its sales are heavily concentrated in North America, and in three categories: performance, apparel and men’s…

The briefing explores consumer preferences when shopping for packaged foods across 14 key Indian cities. While tier 1 cities continue to remain strategically important and priority markets for leading companies, food companies must explore growing…

C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the…

Uber’s mobility segment took a hard hit during the COVID-19 pandemic, as travel restrictions restricted mobility. Nevertheless, Uber’s diversification has provided a stronger foundation for its overall business. Uber has been evolving by finding ways…

Tyson Foods’ 2022 revenue was USD53.6 billion, mostly from its poultry, beef and hog trade. The company plays in fresh, chilled and frozen meat production, mainly in the US but expanding in diversified emerging markets. Its B2B includes Walmart,…

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

Buy now, pay later (BNPL) lending has rapidly become one of the more popular lending formats in recent years. Instalment billing is growing, with a variety of formats, players and industries. Payments players have been quick to jump on the bandwagon,…

The outlook for global travel and tourism in Q4 2023 was upbeat, as the speed of recovery to peak levels accelerated, pointing to a full return for international tourism spending in 2024. Nevertheless, despite this reversal of fortune for many…