World

This report summarises findings from the Voice of the Consumer: Digital Survey, which was fielded in March and April 2023. This annual survey of 20,000 consumers explores how new technologies are changing how and where consumers shop. Key topics of…

The cannabis industry has been evolving in distinct paces around the world, with different dynamics across the CBD, medical and adult-use segments. In such context, it is vital to understand the current and potential consumers in more depth. This…

This visual report highlights the results of Euromonitor International's 2023 Voice of the Consumer: Beauty Survey, including the everyday beauty and personal care habits and attitudes of global consumers.

This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Beauty Survey, including the everyday beauty and personal care habits and attitudes of global consumers.

While interest in preventative health was increasing prior to 2020 in Western Europe, the Coronavirus pandemic has accelerated this with consumer focus being on immunity in 2020. In light of an economic downturn, value and efficacy are set to gain…

Sales in Latin America went into decline in real value terms in 2022, although this was understandable, given the strong growth seen during the pandemic, particularly in 2020, when consumers had been actively seeking out immunity-boosting products..…

Vitamins and dietary supplements is an area of consumer health that has been doing well during the pandemic. People have been trying to look after their health with the Coronavirus (COVID-19) at large, for example seeking out immunity-boosting…

Food delivery has become a ubiquitous part of our daily lives, forcing restaurant operators to innovate and rethink sales through this channel. In the new era of delivery, concepts such as ghost kitchens and virtual brands have emerged to optimise…

Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…

A venerable part of the retail landscape, vending machines have seen a surge in innovation in recent years, adding smartphone ordering and a range of made-to-order, prepared food and drink options. Going forward, the line between “advanced vending…

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

The Chinese vacuum cleaner market is the most competitive and innovative. Brands are known to launch two new models a year, trying to out-innovate each other. These brands are now at the leading edge of technological innovation in self-cleaning wet…

The COVID-19 pandemic accelerated the digital transformation across the retail industry. Retailers, besides ramping up capabilities to better serve consumers in the online channels, also made in-store tech investment to create touchless retail…

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and their impact on consumers has never been higher. In this Promotional Mechanics report, key questions across various…

The US is the world’s dominant cannabis market accounting for 86% of global sales. It is constituted by a series of state markets each with differing characters, regulatory framework and stages of development. In the continuing absence of federal…

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…

While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…

Prior to the Coronavirus (COVID-19) pandemic, Asia Pacific had already begun to emerge as a leading edge of development in financial technology and digital transactions. This report leverages data from Euromonitor’s Consumer Finance and Economies and…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…