Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological…
The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…
Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…
In Eastern Europe, the COVID-19 pandemic did not cause any surge in sales of bottled water through off-trade channels in 2020. However, the impact on off-trade channels varied by country as preferences and consumption habits of local consumers played…
A new crop of synthetic beverages is seeking to disrupt many traditional drinks categories. This includes synthetic alcoholic substitutes aimed at mindful drinking occasions, sustainable products aimed at winning over green consumers, and even…
While Latin America has been recording strong growth in the last two years, booking sales are still below pre-pandemic levels, given the size of the losses seen in 2020. Dynamic performances are being registered across the region, in spite of the…
The recovery from the pandemic is already well under way in Asia Pacific, but it could take some time for booking sales to fully rebound, given the collapse seen in the travel industry in 2020. While most countries were recording very dynamic growth…
The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…
Crypto players have signed a myriad new partnership deals over the past year and are quickly becoming a disruptive force in the sports industry. While in the short term crypto sponsors can provide much-needed revenue to an industry highly impacted by…