World

Yamazaki Baking has been losing share in staple foods in recent years. The company has been impacted by the relative lack of dynamism in its home market in Japan, which accounts for the vast majority of its sales. Nevertheless, it remains a major…

Whirlpool Corp is a top 10 manufacturer of consumer appliances globally, and its strength lies in major appliances in the North American market. The firm lost market share due to challenges meeting the COVID-19-induced surge in demand and has…

WH Group remains the leading processed meat player globally, with a strong position in China and the US as well as a growing presence in Europe. Its globally integrated platform also includes hog production, slaughtering, processing and exports.…

Walmart remains the number one store-based retailer globally, but is also an increasingly formidable presence in the e-commerce channel. Not only is Walmart the third-largest e-commerce retailer, by sales, in its home market of the US, but it also…

Walgreens is the leading global player in both sales and outlet numbers in pharmacies, a channel that it dominates along with CVS in their home market of the US. It offers customers who sign up to its loyalty programme (100 million members and…

Visa is the second largest network operator globally after UnionPay. The company is known for its long-term stability and global reach, enabling secure payments for consumers in all of the world’s regions. 2022 has been a successful year for Visa, as…

Unilever gained modest share increase in the beauty and personal care market in 2022, thanks to the company having the largest mass BPC portfolio globally, which experienced strong growth as inflation impacted consumer spending. Value growth was also…

Unilever is one of the leading home care companies worldwide, with a strong market presence in the Asia-Pacific African region and Latin America. The company has 13 brands, whereas five belong to the home care industry, namely Seventh Generation,…

Unilever is the second largest cooking ingredients and meals company in the world. The company has benefited from more cooking at home since the pandemic which has benefited brands such as Knorr and Hellmann’s. With a strong presence in emerging…

Under Armour underperformed most of its closest global competitors over 2019-2022, falling three positions in the sportswear top 10 ranking. Its sales are heavily concentrated in North America, and in three categories: performance, apparel and men’s…

Uber’s mobility segment took a hard hit during the COVID-19 pandemic, as travel restrictions restricted mobility. Nevertheless, Uber’s diversification has provided a stronger foundation for its overall business. Uber has been evolving by finding ways…

Tyson Foods’ 2022 revenue was USD53.6 billion, mostly from its poultry, beef and hog trade. The company plays in fresh, chilled and frozen meat production, mainly in the US but expanding in diversified emerging markets. Its B2B includes Walmart,…

Stanley Black & Decker Inc, the global leader in power tools and garden equipment, is promoting electrification via cordless technology upgrades across the portfolio. M&A part fueled the company's rapid growth. The company has conducted seven such…

Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be…

The Hershey Co remains one of leading confectionery players with number one brands in categories like countlines, seasonal chocolate and power mints. The company is looking to continue its expansion into savoury snacks, seen recently in the…

Tetra Laval Group remains one of the leading producers of consumer goods packaging globally, with a strong presence in liquid cartons, which dominate its sales. Dynamic growth has been seen in emerging markets, which offer interesting new growth…

Tate & Lyle recently split into two companies; new Tate & Lyle repositions as a growth-focused speciality food and beverage solutions business.Tate & Lyle’s new strategy increases investment in research and innovation, strengthens its position…

Starbucks is one of the largest and most recognisable brands in the world. This briefing analyses its current position in both the US and around the world. It discusses key aspects of its current strategy, such as the use of its loyalty programme and…

Sony Interactive Entertainment (SIE) is the gaming and digital entertainment arm of Sony Corp, formerly known as Sony Computer Entertainment (SCE). Sony has reorganised its business portfolio over time to better reflect how the company currently…

Following its path towards being a fully-fledged entertainment company, Sony Corp has been redirecting its efforts over the last years, focusing on premium products rather than fighting for shares. This made the company leave segments such as…

Roadget Business, the parent of the fast fashion brand Shein, has become a notable global fashion firm in the past decade, experiencing remarkable growth even during the pandemic. In just three years, it has risen from being outside of the top 50 to…

Seven & I Holdings Ltd is a leading global retail company headquartered in Tokyo, Japan. Its diverse retail portfolio spans convenience retail, supermarkets, department stores and retail e-commerce. Its flagship brand, 7-Eleven, is the world’s…

Serta Simmons Bedding is one of the precursors of the sleep ecosystem in North America. This ecosystem looks beyond the bed and into sleep behaviours and how to improve the consumers’ quality of life. The ecosystem allows for companies to partner…

Starbucks is the leading player in specialist coffee and tea shops worldwide, with more than 33,000 outlets in 84 markets. The company has a wide geographic spread, thanks to its network of strategic licensed relationships, which enables it to…

Amid high inflationary pressure and economic uncertainty in markets around the globe, the home care industry is also facing a deceleration in sales growth due to a softening of pent-up demand after the pandemic. SC Johnson’s growth potential within…

Sanofi maintained fourth position in consumer health in 2022 , with its strong brands in analgesics and cough cold and allergy remedies positively affected by growing self-treatment during the pandemic and cold season. The ongoing strategic divesture…

Samsung remains the number one player in consumer electronics globally. However, it is seeing strong competition from both Apple and Chinese players like BBK and Xiaomi in smartphones. The company will look to a slew of mid-year launches in 2023 –…

Samsung continues to record strong sales growth in recent years, as the pandemic drove consumer focus shifts towards the home. The company has increased investment in product innovation, while its customer-focused strategy is centred around…

Restaurant Brands International is an international consumer foodservice holding company made up of four brands: Burger King, Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs, the last of which RBI added to its portfolio in 2021. Currently,…

Reckitt Benckiser (RB) has strengthened its position in 2022, gaining a place to become the world’s sixth largest consumer health company driven by strong performance in the US and the UK. Growth has been driven by brand development and customer…

As the third largest home care player globally, Reckitt derives most of its revenue from surface care, which is also the fastest growing category for the company. Despite experiencing a decline in market share, the company experienced growth through…

Procter & Gamble continues its lead within hair care and holds second place in men's grooming. While its globally popular brands continue to be Pantene and Oral-B, it also has brands such as Crest, SK-II, Old Spice, Rejoice, Olay, Gillette, Herbal…

Procter & Gamble has maintained its position in 2022. Growth has been driven by persistent consumer loyalty to well-known brands such as Vicks, Metamucil, Align and Neurobion. While North America is a key region, Western Europe and Latin America have…

As traditional cigarette consumption continues to decline globally due to health consciousness and rising pack prices, PMI’s goal of a smoke-free future sees the company continue to shift its focus away from its cigarettes portfolio towards reduced…

In 2023, PepsiCo value sales registered positive growth, though inflation and increased pricing became the major contributors. Although carbonates remains a primary value-driven category for the company, PepsiCo's upcoming focus is on functional…

PepsiCo is the global leader in snacks. Its strong presence in savoury snacks and wide offer of local flavours have supported growth. The recovery of on-the-go consumption has had a positive impact on retail sales, and the company has innovated with…

Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care…

O-I Glass is the world’s largest manufacturer of CPG glass packaging, with a particular emphasis on glass beverage containers. The glass landscape faces significant challenges in the years ahead, including weak consumption growth in many key…

Nissin’s main area of business in staple foods continues to be noodles, in which it is the number two player globally, and the leader in instant noodle cups. However, it is also a top three player in breakfast cereals in its domestic market of Japan.…

Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives…

Nestlé SA is one of the leading food manufacturing companies globally standing firmly in fourth position in the snacks segment. Chocolate confectionery and ice cream allowed Nestlé SA to fortify its position in the leader board but changing demand…

Nestlé SA, primarily through its Purina brand, has shown strong performance in 2023, being a significant contributor to Nestlé’s organic growth, especially in regions such as North America, Europe and Latin America. The pet care market has seen…

Maintaining its global leadership in hot beverages, Nestlé has achieved sustained value growth in the face of challenging economic conditions. With its broad portfolio in core categories and premium positioning in developed markets, as well as growth…

Packaged food and hot drinks giant Nestlé continues to hold second place in dairy products and alternatives, in which it is the leading player in milk formula, powder milk and coffee whiteners. While it is still headquartered in Europe, at its…

Nestlé remained a leader in cooking ingredients and meals in 2022 but lost the top spot to Kraft Heinz. Despite increased consumption boosting sales worldwide, Nestlé saw a decline in its market shares. Ready meals and frozen pizza saw prominent…

Natura&Co maintains its leadership in mass fragrances, holding the fifth position in the category overall. The macroeconomic challenges from the Russia-Ukraine war and accelerating inflation have impacted Avon International and The Body Shop.…

The COVID-19 pandemic had a positive impact in Mondelez’s snacks, specifically the sweet biscuits category, as consumers had to spend more time in their homes due to lockdowns. Moreover, as COVID-19 vaccination programmes positively impacted the…

Mercado Libre, the leader in retail e-commerce in Latin America, has based its development on the idea of increasing access to e-commerce and financial services in the region, creating a robust ecosystem that allows users to buy and sell products,…

McDonald's is the leading global foodservice player by sales. The company has strong brand recognition globally, with its largest presence in limited-service burger and a smaller presence in cafés. McDonald's continues to innovate through strong…

McCormick’s business is focused on North America, but it is expanding its global footprint. Its focus on flavour solutions appeals to consumers who continue to cook at home, with hybrid working models further boosting this trend. Globalisation of…