Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Technology breakthrough especially in AI, lifestyle change after pandemic, and rise of Gen Z have been driving “Digital Living”, “Shopper Reinvented” and “Personalisation” megatrends in Asia Pacific. East Asian development has been impacting and…
To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…
Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration into consumers' holistic…
Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into…
Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure is rising for climate action,…