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World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

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Strategy Briefing

Surface Care in Western Europe

Feb 2022

Surface care sales declined in Western Europe in 2021, but remained well above pre-pandemic levels after the marked growth spike seen in 2020. Unlike 2020, there was no stockpiling of products in 2021, and consumers were also relaxing somewhat the…

USD 1,325
Strategy Briefing

Investing in Africa: Successful Route-To-Market Through Informal Retail

Feb 2022

Despite the growth of modern retail, the informal retail channel continues to reflect the typical shopping experience of a large proportion of consumers across all income groups in Sub-Saharan Africa and will continue to do so in the future. The…

USD 1,325
Strategy Briefing

What’s Happening in Tobacco? Q4 2021

Feb 2022

In the latest in an ongoing series of quarterly briefings looking at developments in the world of tobacco, we assess the latest performance of the major multinationals, NPD/NGP updates, the reviewed economic growth projections for the world’s key…

USD 1,325
Strategy Briefing

Carbonates in Asia Pacific

Feb 2022

In 2021, Asia Pacific accounts for around one fifth of the world’s total carbonates consumption. Its off-trade volume growth reflects a recovery from 2020 where carbonates, being strongly associated with immediate consumption, are impacted during…

USD 1,325
Strategy Briefing

World Market for Health and Wellness Packaged Food

Mar 2022

Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…

USD 1,325
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