Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Restaurant Brands International is an international consumer foodservice holding company made up of four brands: Burger King, Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs, the last of which RBI added to its portfolio in 2021. Currently,…
Inditex affirms its position as one of the top three industry players in apparel and footwear. Its strength in product design, innovation and sustainable practices continues to facilitate organic growth. However, the ramifications of the increased…
McCormick’s business is focused on North America, but it is expanding its global footprint. Its focus on flavour solutions appeals to consumers who continue to cook at home, with hybrid working models further boosting this trend. Globalisation of…
As traditional cigarette consumption continues to decline globally due to health consciousness and rising pack prices, PMI’s goal of a smoke-free future sees the company continue to shift its focus away from its cigarettes portfolio towards reduced…
Ingredion is a leading global ingredient solutions provider. The company follows a strategy of acquisition and expansion to ensure that it has the production capabilities to meet evolving consumer preferences when it comes to ingredients. With…
The results of Imperial Brands’ new strategy, aiming to consolidate its market share in its five largest combustible cigarette markets where the company has long-standing presence while gradually placing more resources on novel tobacco…
Japan Tobacco Inc is the world’s third largest international tobacco company, which holds its strongest position in its sharply declining domestic Japanese market. It has substantial shares in the Eastern and Western Europe regions that are also…
lululemon outperformed the overall sportswear industry over the historic period, rising four positions in the ranking to #8 in 2022. In 2022, it launched its first women's line, signalling the company's intention to expand its portfolio, and opened…
The COVID-19 pandemic had a positive impact in Mondelez’s snacks, specifically the sweet biscuits category, as consumers had to spend more time in their homes due to lockdowns. Moreover, as COVID-19 vaccination programmes positively impacted the…
Procter & Gamble has maintained its position in 2022. Growth has been driven by persistent consumer loyalty to well-known brands such as Vicks, Metamucil, Align and Neurobion. While North America is a key region, Western Europe and Latin America have…