Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these…
A return to normality will prove elusive for the global hot drinks industry in 2024. Supply chain challenges have moderated but not gone away, as increasingly value-conscious consumers try to balance their desires with tight budgets. Meanwhile,…
Preparing and eating more meals at home meant that cooking ingredients and meals saw a spike in demand when the pandemic hit Middle East and Africa in 2020. However, in recent years, including 2023, volume sales have been struggling in the face of…
To boost sales, the jewellery industry must focus on Gen Z, which comprises over 23% of the population and has growing purchasing power. The industry faces the challenge of aligning with Gen Z’s values to secure their attention and spending.…
Following the major spike in demand seen in 2020, when the COVID-19 restrictions meant more cooking and eating at home, sales in real value terms have continued to increase, albeit at a slower rate. This is in spite of the inflationary environment…