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World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

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Strategy Briefing

Blurring Wellness Concepts

Jul 2023

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

USD 1,325
Strategy Briefing

Sponsorship in Women’s Football

Jul 2023

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground…

USD 1,325
Strategy Briefing

Staple Foods: Half-Year Update H1 2023

Jul 2023

This half-year review of Euromonitor International’s Staple Foods data provides analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most…

USD 1,325
Strategy Briefing

Competitor Strategies in Pet Care

Jul 2023

Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…

USD 1,325
Global Company Profile

Reckitt Benckiser Group Plc (Reckitt) in Home Care

Jul 2023

As the third largest home care player globally, Reckitt derives most of its revenue from surface care, which is also the fastest growing category for the company. Despite experiencing a decline in market share, the company experienced growth through…

USD 570
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